Paid Media Lead (Remote US) - Future Opening

Openkrill; United States; Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision plans

100% employer-paid plan for you

Mental health resources (Spring Health

Headspace

Gympass

Unlimited PTO

Paid Company Holidays

Your Birthday Off

3% 401(k) company match

Annual bonus

Anniversary trip

Job summary

Directive Consulting is a performance marketing agency specializing in SaaS and Tech, delivering Paid Media, SEO/Content, CRO, and Video to reach SQL targets. The Paid Strategist role focuses on day-to-day client deliverables, creating strategic paid media plans, and communicating with clients and internal stakeholders to maximize ROI.

The Senior Account Strategist, Paid Media, involves managing multiple mid-tier and enterprise accounts, working remotely with occasional in-person visits, and

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
• Proficiency in using advertising platforms like Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong understanding of PPC principles: keyword research, ad copywriting, bid management, campaign optimization.
• Ability to analyze campaign data with Google Analytics/GA4/Excel to optimize performance.
• Proven ability to drive results with mid-market or enterprise accounts.

Responsibilities

• Oversee and lead multiple Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly coordination with vendors and partners on tasks and quality.
• Drive referrals via client relationships and professional networks.
• Build quarterly strategies for clients.
• Create, maintain, and optimize budgets for paid campaigns across channels.
• Understand client positioning and value propositions.
• Ensure lead routing accuracy in CRM.
• Execute and optimize PPC campaigns on Google Ads, Facebook Ads, LinkedIn Ads.

Skills

PPC Advertising

Google Ads

Facebook Ads

LinkedIn Ads

B2B SaaS/Tech experience

Campaign optimization

Data analysis

Client leadership

Budget management

Communication with clients

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

*This role is listed internally as Senior Account Strategist, Paid Media*

Roles & Responsibilities:

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer:

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you're a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You're quality-obsessed and have not lost your soul for advertising
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like:

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making, as it relates to strategic direction for accounts

What We Offer:

We have a set living wage at Directive; The annual base salary range for this position based in the United States is $90,000- $110,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.

Benefits to Support the Whole Person:

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Mental - Access to certified therapists through Spring Health, membership to Headspace
• Physical - Gympass
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial - Traditional and Roth 401(k) with a 3% company match
• Bonus - Annual bonus based on tenure, which scales in total amount over time
• Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements:

As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [e-mail].

Additional Information:

At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-CV1