Programmatic Strategist

Directive Consulting Inc.; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

A marketing consultancy is seeking a Programmatic Strategic Lead to manage day-to-day operations for programmatic campaigns. The ideal candidate will have over 3 years of experience, specifically in B2B or SaaS environments, with strong media buying and campaign optimization skills. This remote position requires budget management expertise exceeding $50k/month and ability to collaborate with cross-functional teams.

Qualifications

• 3+ years of experience in programmatic roles, preferably in B2B or SaaS environments.
• Hands-on expertise in media buying and campaign optimization.
• Experience managing programmatic budgets exceeding $50k/month.

Responsibilities

• Manage day-to-day operations of programmatic campaigns.
• Collaborate with cross-functional teams for campaign execution.
• Serve as the primary client contact for updates and recommendations.

Skills

Programmatic media planning

Media buying expertise

Data integration

Campaign optimization

Client communication

Tools

The Trade Desk (TTD)

DV360

Job description

A company is looking for a Programmatic Strategic Lead (Remote Mexico).

Key Responsibilities

• Manage day-to-day operations of programmatic campaigns, including strategy development, data integration, planning, optimization, and reporting
• Collaborate with cross-functional teams to ensure cohesive campaign execution
• Serve as the primary client contact, providing updates and presenting campaign performance and strategic recommendations

Required Qualifications

• 3+ years of experience in programmatic roles, preferably in B2B or SaaS environments
• Hands-on expertise in media buying and campaign optimization using DSPs like TTD and DV360
• Proven track record in programmatic media planning and building measurement frameworks
• Strong understanding of how programmatic channels integrate with other marketing strategies
• Experience managing programmatic budgets exceeding $50k/month