Programmatic Solutions Analyst, Amazon Ads (Advertising)

Amazon; New York (NY); On-site; USD 66,000 - 104,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Ads in New York is seeking a Programmatic Solutions Analyst to own the end-to-end experience of enterprise customers on the DSP and drive adoption of programmatic strategies. You will work with programmatic traders, agencies, advertisers, and internal teams to deliver training, optimization guidance, and actionable product feedback.

You will analyze campaign data, identify opportunities, and provide enablement recommendations while partnering with Product Management, Engineering,

Qualifications

• 2+ years of programmatic advertising experience.
• Experience with Excel.
• Experience analyzing data and best practices to assess performance drivers.
• Experience in omni-channel marketing, search engine marketing or search engine optimization.
• Speak, write, and read fluently in English.
• Bachelor's degree in marketing, communications, or equivalent work experience.

Responsibilities

• Owning the relationship with programmatic traders, engaging with them to understand their needs and blockers.
• Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices.
• Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations.
• Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists).

Skills

Programmatic advertising

Excel

Data analysis

Omni-channel marketing

English fluency

Education

Bachelor's degree in marketing, communications, or equivalent work experience

Tools

Excel

Job description

Programmatic Solutions Analyst, Amazon Ads

Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions - including sponsored, display, video, and custom ads - leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. Our programmatic advertising platform, the Amazon Demand Side Platform (DSP), is becoming increasingly popular with major advertisers and agencies worldwide. We believe we understand programmatic advertising better than anybody else and want to turn it into a science of its own that all users can leverage for their programmatic advertising.

Our Amazon DSP team is looking for a Programmatic Solutions Analyst to join Amazon Advertising's growing team based in New York.

As a Programmatic Solutions Analyst, you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks, driving the overall expertise in our programmatic advertising DSP.

The Programmatic Solutions Analyst develops our customers into proficient users of Amazon DSP. In this customer-facing role, you will work closely with programmatic traders at agencies/advertisers, as well as Amazon Advertising internal account teams, support engineering, sales, and product to address customer needs, acting as the voice of the customer to help drive product enhancements, and create solutions on behalf of a diverse set of customers. You will be passionate about understanding customer objectives, and addressing them via training, product deep dives, adoption of Amazon technologies.

A typical engagement with our customers could include conducting deep dives to quality check campaign set-up, campaign performance monitoring, providing optimization recommendations, reviewing defect ticket trends to find opportunities for training, analyzing customer satisfaction surveys, and owning internal requests for onboarding new customers.

You will advocate for the customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. The Programmatic Solutions Consulting team operates as trusted advisors to customers every day, and ensure customers gradually develop into a proficient users of our DSP, who see Amazon DSP as their preferred means to their goals.

You will be passionate about understanding customer objectives, and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership and curiosity will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity.

Key job responsibilities

• Owning the relationship with programmatic traders, engaging with them to understand their needs and blockers
• Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices
• Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations
• Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists)

Basic Qualifications

• 2+ years of programmatic advertising experience
• Experience with Excel
• Experience analyzing data and best practices to assess performance drivers
• Experience in omni-channel marketing, search engine marketing or search engine optimization
• Speak, write, and read fluently in English
• Bachelor's degree in marketing, communications, or equivalent work experience

Preferred Qualifications

• Experience in e-commerce or online advertising
• Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)
• Experience in written and verbal communication skills to communicate with technical and non-technical audiences, including senior leadership
• Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience with Microsoft Office products and applications

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 66,300.00 - 104,400.00 USD annually