Programmatic Solutions Analyst, Amazon Ads

Amazon; New York (NY); On-site; USD 60,000 - 100,000; Full time

Job summary

Join a dynamic team as a Programmatic Solutions Analyst where you will play a pivotal role in enhancing the customer experience within Amazon's innovative advertising solutions. You will engage directly with programmatic traders, providing them with essential support and insights to optimize their campaigns. Your expertise will help drive product enhancements and ensure that clients become proficient users of the Amazon Demand Side Platform (DSP). This position offers a unique opportunity to work at the intersection of technology and marketing, making a real impact on how brands connect with their audiences. If you are passionate about programmatic advertising and data-driven solutions, this role is perfect for you.

Qualifications

• 2+ years in programmatic advertising with strong data analysis skills.
• Bachelor's degree in marketing or equivalent work experience.

Responsibilities

• Manage relationships with programmatic traders and address their needs.
• Analyze data to identify improvement areas and provide recommendations.

Skills

Programmatic Advertising

Data Analysis

Excel

Omni-channel Marketing

Search Engine Marketing

Search Engine Optimization

Communication Skills

Organizational Skills

Education

Bachelor's Degree in Marketing

Equivalent Work Experience

Tools

DSP (Demand Side Platform)

RTB (Real-Time Bidding)

Machine Learning Optimization

Ad Verification

Ad Tracking

Ad Attribution

Job description

Programmatic Solutions Analyst, Amazon Ads

Job ID: 2890391 | Amazon Advertising LLC

Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions - including sponsored, display, video, and custom ads - leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. Our programmatic advertising platform, the Amazon Demand Side Platform (DSP), is becoming increasingly popular with major advertisers and agencies worldwide. We believe we understand programmatic advertising better than anybody else and want to turn it into a science of its own that all users can leverage for their programmatic advertising.

Our Amazon DSP team is looking for a Programmatic Solutions Analyst to join Amazon Advertising's growing team based in New York.

As a Programmatic Solutions Analyst, you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks, driving the overall expertise in our programmatic advertising DSP. You will work closely with programmatic traders at agencies/advertisers, as well as Amazon Advertising internal account teams, support engineering, sales, and product to address customer needs, acting as the voice of the customer to help drive product enhancements, and create solutions on behalf of a diverse set of customers. You will be passionate about understanding customer objectives and addressing them via training, product deep dives, and adoption of Amazon technologies.

A typical engagement with our customers could include conducting deep dives to quality check campaign set-up, campaign performance monitoring, providing optimization recommendations, reviewing defect ticket trends to find opportunities for training, analyzing customer satisfaction surveys, and owning internal requests for onboarding new customers.

You will advocate for the customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. The Programmatic Solutions Consulting team operates as trusted advisors to customers every day and ensures customers gradually develop into proficient users of our DSP, who see Amazon DSP as their preferred means to their goals.

Key job responsibilities

1. Owning the relationship with programmatic traders, engaging with them to understand their needs and blockers.
2. Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices.
3. Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations.
4. Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists).

BASIC QUALIFICATIONS

• 2+ years of programmatic advertising experience.
• Experience with Excel.
• Experience analyzing data and best practices to assess performance drivers.
• Experience in omni-channel marketing, search engine marketing or search engine optimization.
• Bachelor's degree in marketing, communications, or equivalent work experience.
• Fluency in English.

PREFERRED QUALIFICATIONS

• Experience in e-commerce or online advertising.
• Experience (technical and operational) with multiple domain areas of programmatic advertising technologies (DSP, RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution, etc.).
• Proficient oral and written communication skills with ability to establish credibility with technical and non-technical business owners.
• Organizational skills including prioritizing, scheduling, time management, and meeting deadlines.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers.