Programmatic Media Buyer - Remote - US

Lamark; Boca Raton (FL); Remote; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a results-driven Programmatic Buyer to enhance their performance marketing efforts. This role involves managing and optimizing programmatic campaigns across various platforms, ensuring alignment with client goals. The ideal candidate will thrive in a collaborative environment, leveraging data analytics to drive performance and improve strategies. With a strong emphasis on creativity and teamwork, this position offers the opportunity to work alongside passionate professionals committed to delivering exceptional results. If you're eager to make an impact in a fast-paced setting, this could be the perfect fit for you.

Benefits

Incredible company culture

Diverse environment

Career growth opportunities

Company-assisted medical insurance

401(k) with employer matching

Training and development opportunities

Qualifications

• 2-4+ years in media agencies or digital planning/buying roles.
• Experience with programmatic DSPs and cookie-less advertising.

Responsibilities

• Manage and optimize programmatic advertising campaigns across platforms.
• Develop advertising strategies and deliver insightful reports.

Skills

Data Analytics

Programmatic Advertising

Client Communication

Media Planning

Problem Solving

Education

Bachelor’s Degree

Tools

DSP Platforms

Microsoft Excel

PowerPoint

Job description

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

Summary: Lamark is looking for an experienced results-driven Programmatic Buyer to join our performance marketing agency in Boca Raton, Florida. The ideal candidate will be responsible for managing and optimizing programmatic advertising campaigns across multiple platforms to achieve performance goals. We promote a collaborative work atmosphere driven by encouraging team building, creativity, and originality with a keen focus on “winning” for our clients. If you are looking to join a fast-paced growing company and want to work with a team of career-minded individuals striving to reach the same goal, then Apply Now!

Key Functional Areas Of Responsibilities

1. Setup and manage campaigns across DSP platforms and mediums utilizing display, video, mobile, native, CTV/OTT, and audio
2. Develop and execute forward-thinking programmatic advertising strategies and deliver insightful reports based on data analysis
3. Monitoring pacing, KPIs, testing, and optimizing for continuous improvements against client or company objectives
4. Daily management and optimization of ad formats, audience targeting, supply vendors, PMP deals, day parting, recency, frequency, etc.
5. Manage programmatic partnerships through the planning process from RFPing, partner evaluations, partner scoring, negotiations, management, and final execution
6. Media planning and forecasting based on brief parameters and media strategy
7. Proactively work with client services on campaign setup and optimization strategy
8. Work closely with creative, analytics, and strategy teams to provide analytical insights and recommendations to the client
9. Stay updated on industry trends, technologies, and best practices in programmatic advertising
10. Evaluation of new platforms, tools, and partnerships to enhance performance and efficiency

Qualifications

1. 2-4+ years' experience working in media agencies or in digital planning/buying roles
2. Experience working in-platform in programmatic DSPs
3. RetailMedia experience is a plus
4. Understanding of cookie-less advertising and privacy regulations
5. Bachelor’s degree from an accredited college or university
6. Must love and be curious about data analytics and how that affects the bottom line
7. Passionate about technologies supporting digital/mobile advertising: ad serving, audience management tools, inventory applications, third-party ad tags
8. Proficient in Microsoft Office, especially Excel and PowerPoint
9. Excellent client communication skills, both written and verbal
10. Ability to handle multiple projects and prioritize responsibilities
11. Work efficiently in a fast-paced environment
12. Proactively organize daily tasks
13. Self-motivated and team-oriented
14. Keen problem-solving and troubleshooting skills
15. Detail-oriented and meticulous
16. Enthusiastic about the future of web-based brand advertising and building that future with us

Perks And Benefits

• Incredible company culture focused on impact, freedom with responsibility, and transparent communication
• Diverse, forward-thinking environment
• Great career growth opportunities with direct access to agency leadership
• Company-assisted medical insurance, life insurance, vision and dental options, short- and long-term disability
• 401(k) with employer matching
• EAP and additional benefits
• Training and development opportunities

PLEASE NOTE: Interviewing may include phone/video interviews, written projects, and/or on-site interviews. We appreciate all applications but will contact only those selected for further steps.

Lamark Media is an equal employment opportunity employer. We encourage veterans and persons with disabilities to apply. All hires will verify identity and work eligibility as required by law.