Programmatic Media Buyer

Adelphi Group; Burbank (CA); Hybrid; USD 60,000 - 71,000; Full time

Job summary

Omnicom Media Group in Burbank, CA is seeking an Analyst, Programmatic to monitor and co-manage campaign performance, troubleshoot issues, deliver reports, and optimize campaigns to client objectives.

Collaborate with Programmatic, Ad Operations, and Analytics teams; strong DV360 and DSP experience preferred; hybrid role with in-office requirements.

Qualifications

• Bachelor’s degree required.
• 1+ years of programmatic experience.
• DV360 platform experience required; Trade Desk experience preferred.
• Experience managing display, video, YouTube, and audio programmatic investments.
• Proficient in Microsoft Excel and data analysis.

Responsibilities

• Hands-on learning of programmatic campaign execution across multiple DSPs.
• Co-manage multiple live campaigns and prioritize channels.
• Develop pacing documents and trafficking workbooks.
• Maintain internal pacing charts and optimization logs.
• Collaborate with clients and internal teams on deliverables and updates.
• Analyze KPI-based reporting and provide insights.

Skills

Bachelor's degree

Programmatic experience

DV360 experience

The Trade Desk

Excel

Communication skills

Multi-tasking

Education

Bachelor's degree

Tools

DV360

The Trade Desk

Job description

Agency: Omd

Job Function: Media

Job Subfunction: Performance Media

Job Description

THE AGENCY

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20thCentury, and Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

THE JOB

The Analyst, Programmatic position is responsible for monitoring and co-managing campaign performance, as well as, developing a thorough understanding of client goals and objectives. The Analyst works with the team to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives. They also work collaboratively with their peers, sharing trading and campaign insights with the group.

As an Analyst, Programmatic you will work closely with the Programmatic, Ad Operations and Analytics teams to ensure successful campaign executions.

Responsibilities include:

Campaign Management

• Hands-on learning of programmatic campaign execution and optimizations across multiple DSP’s
• Effectively co-manage and prioritize multiple live campaigns across channels, with multiple platforms
• Development of pacing documents to keep track of multiple campaign flights and budgets
• Completion of trafficking workbooks
• Own internal resource documents including pacing charts, optimization logs, and third party vendor collateral

Client and Account Management

• Manage internal and client deliverables, day-to-day communication, and campaign documentation
• Maintain a current understanding of the account vertical and relevant industry news and updates
• Collaborate with internal teams and vendors to develop a high-level understanding of the capabilities and limits of the technologies we employ, including DSPs, DMP, Data provider and Inventory suppliers etc.

Analytics and Insights

• Execute reporting analysis based on identified campaign KPI’s in client objectives
• Collaborate with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions and trafficking processes are followed
• Develop programmatic campaign and audience recommendations based on planning brief and client objective

YOU

We encourage you to apply if the below describes your experience and talents:

• Bachelor’s degree
• 1+ years of relevant programmatic experience
• In platform experience with DV360 required. Experience with additional programmatic buying platforms including The Trade Desk preferred but not required
• Experience managing display, video, YouTube, audio and programmatic investments
• Proficient in Microsoft Excel
• Excellent communication skills both written and verbal
• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
• Ability to be agile and adaptable within a quick turnaround business environment
• Demonstrated proactive approach to problem solving and critical thinking
• Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment
• Ability to work both independently and cross-functionally
• Excellent ability to convey complex ideas clearly and concisely

_ This is a hybrid role based in Burbank, CA. _

#LI-MC1

California: $60,000.00-$70,500.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.