Programmatic Marketing Manager, DSP & Data Insights

Amazon; Seattle (WA); On-site; USD 109,000 - 160,000; Full time

Job summary

Amazon Digital Advertising in Seattle is seeking a programmatic media marketing professional to drive strategic planning and campaign execution across the Amazon DSP.

You will partner with cross-functional teams to optimize campaigns, monitor performance on core metrics, manage budgets, and deliver data-driven insights that inform advertising strategy at scale. This role offers growth opportunities shaping Amazon's advertising platform.

Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Bachelor's degree
• Experience buying and optimizing media in platforms such as Amazon DSP, The Trade Desk, DV360, or MediaMath

Responsibilities

• Plan and execute programmatic media campaigns within Amazon DSP.
• Manage cross-team deadlines and project plans to ensure all initiatives launch on time.
• Manage campaign budgets and pacing to ensure optimal performance.
• Monitor and analyze campaign performance metrics.
• Troubleshoot and resolve campaign delivery issues, ad serving errors, and reporting discrepancies.
• Optimize campaigns based on data insights and KPIs.
• Collaborate with internal teams to align media strategies with business goals.
• Generate detailed performance reports and present findings.
• Stay current with industry trends and emerging technologies.
• Partner with Supply and Product teams to drive improvements to Amazon DSP offerings

Job description

Amazon Digital Advertising in Seattle is seeking a programmatic media marketing professional to drive strategic planning and campaign execution across the Amazon DSP.

You will partner with cross-functional teams to optimize campaigns, monitor performance on core metrics, manage budgets, and deliver data-driven insights that inform advertising strategy at scale. This role offers growth opportunities shaping Amazon's advertising platform.