Programmatic Campaign Manager

Tonic3; Irving (TX); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental & Vision coverage

Paid Time Off

Job summary

Tonic3 is seeking a Programmatic Campaign Manager to execute and optimize programmatic media campaigns across multiple DSPs, including DV360, while safeguarding brand and driving performance.

You will collaborate with cross-functional teams, monitor performance daily, and generate actionable insights to improve media quality and efficiency.

Qualifications

• Bachelor's degree required.
• 2-5 years of hands-on programmatic media execution and optimization.
• Strong DV360 experience required; Amazon DSP/Yahoo DSP a plus.
• Solid understanding of DSPs/SSPs, ad serving, identity solutions, and privacy-first advertising.

Responsibilities

• Execute and optimize programmatic media campaigns across DSPs (including hands-on DV360).
• Monitor performance daily, identify trends, and generate actionable insights.
• Utilize AdTech/MarTech tools for setup, trafficking, tracking, and reporting.

Skills

Analytical

Detail-oriented

Collaboration

Communication

Learner

Education

Bachelor's degree

Tools

DV360

Amazon DSP

Yahoo DSP

AdTech/MarTech tools

Job description

Programmatic Campaign Manager

Position Overview: The Programmatic Campaign Manager is a skilled and diligent individual contributor responsible for the execution, optimization, and reporting of programmatic media investments within an in-house programmatic media team. Reporting to the Group Manager, Lead Programmatic Media Strategist, you will focus on day-to-day campaign management, safeguarding our client's brand while contributing to business outcomes and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence.

Location: Irving, TX (Hybrid: 3 days per week in the office, 2 days remote).

What You’ll Do:

• Programmatic Campaign Execution & Optimization: Execute and optimize programmatic media campaigns across DSPs (including hands-on execution in DV360), implementing campaign architectures, bid strategies, and optimization techniques.

• Performance Monitoring & Reporting: Monitor campaign performance daily, identify trends, and analyze metrics (including supply path optimization and media quality indicators). Generate performance reports and provide actionable insights.

• Platform & Tool Utilization: Utilize AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting while assisting in the evaluation of new media solutions and features.

• Vendor & Team Communication Support: Support day-to-day communication with core programmatic vendors and technology partners to ensure smooth campaign operations.

• Cross-Functional Collaboration: Collaborate with agency partners and internal cross-functional teams (creative, analytics, tech) to ensure seamless execution and alignment with overall marketing objectives.

• Operational Adherence & QA: Adhere to established governance frameworks, perform meticulous QA checks on campaign setups/tracking, assist with documentation, and support billing reconciliation processes.

• AdTech Support & Innovation: Contribute to the research, application, and discussion of new and emerging programmatic technologies.

Who You Are:

• 2-5 years of progressive hands-on experience in programmatic media execution and optimization (client-side, publisher-side, or agency-side).

• Bachelor's degree required.

• DSPs & Platform Expert: Strong hands-on experience running campaigns in DV360 is required. Experience with Amazon DSP and Yahoo DSP is a plus.

• AdTech/MarTech Foundational Knowledge: Solid understanding of DSPs, SSPs, ad serving, audience management tools, web analytics, identity solutions, and privacy-first advertising.

• Analytical & Detail-oriented: Strong analytical skills with the ability to interpret data, identify performance trends, and manage multiple priorities in a fast-paced environment.

• Collaborator & Learner: Good communication and organizational skills, proactive attitude, and an eagerness to stay updated on the evolving digital media landscape.

Why Join Us?

• Comprehensive Medical, Dental & Vision Coverage

• Generous Paid Time Off – Vacation, Sick Days & Holidays

• 16 Hours of Volunteer Time Off (VTO) to Give Back to Your Community

• All the Equipment You Need to Do Your Best Work

• Ongoing Learning & Development with a Dedicated Training Budget