Programmatic Campaign Manager

Entravision Digital - Global Advertising powered by Technology; Denver (CO); Hybrid; USD 70,000 - 85,000; Full time

Job summary

Entravision Communications Corporation is seeking a Digital Trafficker to join the Ad Operations team in Denver. The role focuses on trafficking and managing digital campaigns across CTV, Pre-Roll Video, Digital Audio and Display, with emphasis on performance against KPIs.

This full-time hybrid position requires a BA in marketing or related field, 1–2 years of campaign management experience, and proficiency with The Trade Desk, Google Ad Manager and analytics tools.

Qualifications

• BA degree in marketing or equivalent work experience.
• 1–2 years of digital campaign management experience.
• Trade Desk Certification a plus; English fluency required.

Responsibilities

• Strategize, execute, and manage client campaigns including trafficking and optimization.
• Measure performance and establish benchmarks for future tests.
• Prepare reports using The Trade Desk and Google Ad Manager.
• Collaborate with sales to align budgets with client goals.
• Provide campaign data for client recap decks.
• Coordinate with sales on insertions orders and asset delivery.

Skills

Digital advertising

Campaign management

Data analysis

Education

BA in marketing or related field

Tools

The Trade Desk

Google Ad Manager

AppNexus

DV360

Google Tag Manager

Google Analytics

Job description

JOB DESCRIPTION

Entravision’s Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of trafficking and managing digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns.

Salary range: 70.000 - 85.000 USD

Hybrid position: 3 days at the office

Summary

We are looking for someone who is goal-oriented and passionate about digital media. Must be able to work in fast paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.

If this description fits you, then this is an exciting opportunity to join and experience working with a fun-loving, energetic team.

Essential Functions

• Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis.
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
• Develop campaign strategies to support and achieve the client’s business objectives
• Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
• Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
• Provide the Account Management team campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
• Work with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing

Competencies

• Ability to Work Independently
• Excellent Attention to Detail
• Ability to Work under pressure and prioritize projects
• Knowledge of digital ad ecosystem and familiarity with ad platforms and tools ex. The Trade Desk, AppNexus, Google DV 360, Google Tag Manager, Google Analytics
• Team Player

Position Type/Expected Hours of Work

This is a full time position. Actual hours and schedule may vary.

Required Education And Experience

• BA degree in marketing, business or equivalent work experience
• At least 1-2 years of work experience in digital campaign management or related fields
• Trade Desk Certification a plus
• English Fluency Required

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply.