Programmatic Biddable Media Associate Manager

IRB USA Inspire Resources; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Inspire Brands is seeking a Programmatic Media Specialist to join the Atlanta Support Center. This role will activate and optimize programmatic campaigns across Google Ads and Yahoo DSP, manage budgets, and provide data-driven reporting.

Onsite 80% in Atlanta, you will collaborate with the Media Strategy & Planning team to drive performance for multiple brands. You will build campaigns, monitor pacing, reconcile invoices, and support asset alignment across media buys, while partnering with

Qualifications

• 4-year Degree required.
• 2–5 years of relevant experience in marketing and/or media.
• Hands-on keyboard paid buying experience within Google Ads & Yahoo DSP or another similar DSP.
• Demonstrated problem solving and ability to manage multiple tasks.
• Account budget management through daily/weekly pacing, monthly and yearly goals.
• Willingness to learn all things digital media and adapt to changing platforms.
• Excellent project management and communication skills.

Responsibilities

• Programmatic activation and support the day-to-day functions to drive success.
• Build and monitor campaigns in Inspire’s DSP seat to ensure pacing relative to budgets and targets.
• Update and optimize budgets and insertion orders throughout the year.
• Perform monthly billing and invoice reconciliation.
• Execute new campaign builds, account optimization and tracking across platforms.
• Manage tagging, reporting, and financial management for programmatic campaigns.
• Partner with Managers to ensure asset alignment across media buys, including tagging QA.
• Pull and structure data for weekly, monthly, and quarterly reporting for stakeholders.
• Support integrated reporting and dashboard migration for internal and external purposes.
• Maintain budgets and oversee the billing process for in-house Paid Media.
• Forecast budgets and company revenues, and reconcile data from financial databases.
• Interface with cross-functional teams on processes and deliverables.
• Report on campaign activity and provide data-driven insights for optimization.
• Own ongoing campaign optimization to meet targets.

Skills

Paid media

Google Ads

Yahoo DSP

Budget management

Reporting

Communication

Project management

Team collaboration

Education

Bachelor's degree

Tools

Google Ads

Yahoo DSP

Excel

PowerPoint

Job description

Partner with and support Digital Media Managers and the collective Media Strategy & Planning team in the activation of Programmatic Media for the Inspire Brands portfolio, running hands on keys media within Google Ads and Yahoo DSP across +30 designated market areas. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio. This position sits in our Atlanta Support Center, with the expectation to be onsite 80% of the time.

Responsibilities

• Programmatic Activation Support the general day-to-day functions as led by Manager & Sr Manager to drive success
• Build and monitor campaigns in Inspire’s DSP seat to ensure appropriate pacing relative to budgets and targets.
• Update and optimize budgets and insertion orders throughout the year based on brands’ needs.
• Perform monthly billing and invoice reconciliation.
• Execute new campaign builds, account optimization and tracking processes across different platforms
• Manage the tagging, reporting and financial management for programmatic campaigns for Sonic
• Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy
• Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions
• Support the integrated reporting of documents – including a migration to dashboard reporting – as needed by cross functional team members for internal and external purposes
• Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media
• Proper management and reconciliation of all account budgets in accordance with media authorizations
• Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases
• Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors
• Report on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insights
• Ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results
• Monitor campaigns to ensure appropriate pacing relative to budgets and targets.
• Update and optimize budgets and insertion orders throughout the year based on brands’ needs.
• Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers
• Provide general team support as needed based on internal priorities and scope of projects
• Demonstrate a “big picture” understanding of brands marketing strategy and the role Paid Social plays.
• Cross-Functional Internal Teams Collaboration
• Partner with the media analytics team to measure impact of ongoing campaigns and overall plan
• Co-lead competitive tracking and reporting on a regular basis and/or as needed
• Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges

Requirements

• 4-year Degree required.
• 2 – 5 years of relevant experience in marketing and/or media required.
• Hands on keyboard paid buying experience within Google Ads & Yahoo DSP or another similar DSP
• Demonstrated experience in problem solving and managing multiple tasks
• Account budget management through daily/weekly pacing, monthly and yearly goals
• REQUIRED KNOWLEDGE, SKILLS, or ABILITIES
• Ability to deliver results
• Williness to learn all things digital media
• Excellent project management skills (proficiency in Excel/PPT will be key)
• Ability to balance multiple priorities and meet project deadlines
• Excellent oral and written communication skills
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
• Self-starter personality who can operate with minimal supervision
• Strong ability to collaborate closely with team members to solve problems, prioritize tasks, and manage time effectively
• A detail-oriented approach and a desire to achieve objectives accurately
• Solid quantitative and research skills, and proven data interpretation capability
• Ability to learn new systems and workflows

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across nearly 60 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.