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Job summary
A leading audio advertising company in the United States is seeking a Marketplace Analyst to drive campaign performance and inventory efficiency in programmatic audio advertising. The role involves strategic media planning, hands-on campaign management across various audio environments, and collaboration with sales and technical teams. Candidates should have a background in media planning, experience with DSPs, and possess strong analytical skills. This hybrid role offers the opportunity to work in a dynamic environment focused on audio marketing success.
Qualifications
2–4 years of experience in media planning or campaign management.
Proven experience in programmatic advertising and ad operations.
Strong understanding of ad-serving platforms and programmatic ecosystem.
Responsibilities
Build strategic media plans for audio campaigns based on client goals.
Launch and manage audio campaigns optimizing them for performance.
Prepare reporting and insights for clients and stakeholders.
Skills
Media planning
Campaign management
Analytical skills
Proficiency in Excel
Strong communication skills
Understanding of programmatic advertising
Education
Bachelor's degree in marketing, advertising, business, or related field
Tools
AdsWizz
Magnite
Xandr
DOMO
The Trade Desk
DV360
Job description
A leading audio advertising company in the United States is seeking a Marketplace Analyst to drive campaign performance and inventory efficiency in programmatic audio advertising. The role involves strategic media planning, hands-on campaign management across various audio environments, and collaboration with sales and technical teams. Candidates should have a background in media planning, experience with DSPs, and possess strong analytical skills. This hybrid role offers the opportunity to work in a dynamic environment focused on audio marketing success.