Media Planner

Ad Results Media; United States; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401k with company match

Bonus

Health benefits package

Paid maternity/paternity leave

Pre-tax commuter benefits

Generous paid time off

Job summary

Ad Results Media is seeking a Media Planner to strategize investment and execution of advertising campaigns across multiple accounts. You will perform media planning, negotiate with external networks, support client projects, and build strong relationships with media partners to meet client objectives.

The role requires being detail-oriented, organized, with excellent communication and the ability to thrive in a fast-paced environment while coordinating with internal teams and external partners.

Qualifications

• At least 3 years’ work experience in media, marketing, or advertising.
• Audio experience is preferred.
• Strong negotiation skills.
• Deadline-oriented with multiple stakeholders.
• Proficient in Excel and G-Suite.
• Excellent presentation skills.
• Strong written and verbal communication.
• Ability to manage multiple tasks concurrently.
• Collaborative across teams.
• Self-motivated, proactive approach.

Responsibilities

• Curate audio-based media plans with rationale aligned to client goals and budgets.
• Build relationships with audio networks and negotiate rates/terms.
• Identify suitable audio influencer channels aligned to client goals.
• Lead client recommendations and presentations for media channels.
• Coordinate with strategy to ensure budgets and contracts align with approvals.
• Ensure campaigns are entered and audited in the buying system, and accurate orders are processed.
• Onboard networks with the Ad Ops team and educate them on campaign expectations.
• Collaborate with Finance to finalize monthly invoicing and resolve discrepancies.

Skills

Media planning

Negotiation

Deadline management

G-Suite & Excel

Presentation skills

Organizational skills

Communication

Multitasking

Team collaboration

Go-getter / Proactive

Tools

G-Suite

Microsoft Excel

Job description

CAREER OPPORTUNITY

Job Title: Media Planner

Reports to: Senior Media Planner

OVERVIEW

The Media Planner will primarily be responsible for the strategic investment and reliable execution of our client’s advertising campaigns. Media Planners are expected to maintain responsibilities across multiple accounts. Tasks include campaign media planning, external media negotiations, support of client projects and needs, and development of strong relationships with external media partners so as to satisfy clients’ objectives.A successful Media Planner must be detail-oriented, organized, have excellent communication and interpersonal skills and be comfortable working in a fast-paced environment.

KEY RESPONSIBILITIES

• Curate audio based media plans and provide rationale behind recommendations utilizing, but not limited to, client KPI goals, allocated budgets, and target demo information. Utilize external research tools to form recommendations
• Build and maintain strong relationships with audio networks and partners across podcasts, radio, digital streaming platforms, and YouTube influencers.Work with networksto discuss client needs, negotiate rates and terms, and support active campaigns through optimizations
• Develop a strong working knowledge of audio-influencer channels.Be able to articulate why a show or channel may or may not be right for a client’s business goals or budget
• Lead client recommendations & presentations for media related channels and content
• Work with the account strategy team to ensure that client budgets, flowcharts, and network cont racts match what is approved to book
• Ensure that all campaigns are accurately entered into the audio buying system, and all orders are accurate, countersigned, and returned. Conduct audits to ensure campaigns are up to date and do not require revisions
• Support the Ad Ops team to onboard networks and shows witheducating them on campaign expectations (client products, measurement, creative, etc.)
• Work with finance on billing actualizations, missing invoices, and mismatches to finalize invoicing to clients on a monthly cadence

DESIRED SKILLS FOR SUCCESS IN THIS POSITION

• At least 3 years’ work experience in media, marketing, or advertising. Audio experience is preferred
• Critical thinking skills specifically within negotiations and tactical recommendations
• Deadline-oriented, being able to manage deadlines both with clients and internal stakeholders
• Proficiency in G-Suite as well as Excel (including, but not limited to pivot tables and VLOOKUP functions)
• Strong presentation skills
• Strong organizational skills
• Strong written and verbal communication
• Ability to manage multiple tasks at a time
• Collaborative worker and able to manage communications and projects across teams
• Self-described “go-getter” / hustler, anticipating the next step and action to make teams and client projects move forward

ABOUT AD RESULTS MEDIA

Ad Results Media is a pioneer of the podcast movement and has been leading audio and influencer advertising for 20 years. As the preeminent performance-based audio advertising agency in the U.S., we focus on buying media on podcasts, terrestrial radio, satellite radio, streaming audio and YouTube.

In addition to competitive salaries, a 401k program with company match, bonus and a valuable health benefits package, Ad Results Media offers paid maternity and paternity leave, pre-tax savings on commuter expenses, and generous paid time off. You work in a highly-collaborative, conscientious, forward-thinking environment that welcomes your experience and enables you to make a significant impact from Day 1. Most importantly, you make a difference.