Programmatic Ad Operations Specialist

Lamwork; New York (NY); On-site; USD 64,000 - 65,000; Full time

Job summary

Lamwork is looking for an Ad Operations Coordinator in New York, NY to ensure successful execution of digital advertising campaigns. This hands-on role focuses on trafficking creative assets, implementing tags, and monitoring campaign performance across various platforms.

The ideal candidate will possess strong skills in campaign management and analytics with a certification in advertising technologies. With an average salary of $64,230 per year, this position offers growth opportunities in the evolving domain of digital marketing.

Qualifications

• Demonstrated proficiency in campaign trafficking and programmatic platforms.
• Strong analytical skills to resolve discrepancies and improve campaign delivery.
• Excellent communication skills for cross-functional collaboration.

Responsibilities

• Coordinate the trafficking of creative assets and third-party tags across ad servers.
• Monitor campaign pacing and performance against KPIs.
• Analyze planned versus delivered impressions to resolve variances.
• Verify tag and pixel implementation before campaign launch.
• Compile delivery data into reports and insights for teams.

Skills

Campaign Trafficking

Google Campaign Manager (CM360)

DSP Console Operation (DV360/The Trade Desk)

Tag and Pixel Implementation

Performance Reporting and Analytics

Attention to Detail

Cross-Functional Collaboration

Problem Solving

Time Management

Stakeholder Communication

Education

Google Campaign Manager Certification (CM360)

Google Display & Video 360 Certification (DV360)

The Trade Desk Edge Certification (TTD Edge)

Interactive Advertising Bureau Digital Media Sales Certification (IAB DMSC)

Job description

Lamwork is looking for an Ad Operations Coordinator in New York, NY to ensure successful execution of digital advertising campaigns. This hands-on role focuses on trafficking creative assets, implementing tags, and monitoring campaign performance across various platforms.

The ideal candidate will possess strong skills in campaign management and analytics with a certification in advertising technologies. With an average salary of $64,230 per year, this position offers growth opportunities in the evolving domain of digital marketing.