Programmatic Account Manager

Samba TV; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

Samba TV, based in New York City, is seeking a Programmatic Account Manager to manage and grow relationships with agency and brand partners. This role involves ensuring clients derive maximum value from audience targeting solutions and requires strong experience in account management and digital advertising.

The ideal candidate will collaborate with cross-functional teams, drive audience activation, and oversee campaign management processes to enhance client satisfaction and retention.

Qualifications

• 3–5 years of experience in account management, client services, or programmatic strategy roles.
• Direct experience working with agencies or brand-direct marketing teams preferred.
• Strong understanding of audience activation and programmatic buying.

Responsibilities

• Manage and grow relationships with a portfolio of agency and brand partners.
• Work closely with Sales to support key accounts and drive audience activation strategies.
• Oversee audience segment setup for client campaigns.

Skills

Account Management

Communication Skills

Problem Solving

Proficiency in CRM tools

Excel Skills

Understanding of Digital Advertising

Education

BA/BS in Marketing, Business, Data

Tools

Salesforce

Jira

Asana

Trello

SQL

Job description

Requirements

• 3–5 years of experience in account management, client services, or programmatic strategy roles
• Direct experience working at or closely with agencies or brand-direct marketing teams is strongly preferred
• Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
• Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
• Background in programmatic trading or campaign management is a strong plus, even if not hands-on today
• Strong communication and problem-solving skills with a proactive, collaborative approach
• CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
• Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
• Deep understanding of the digital advertising and programmatic ecosystem
• BA/BS with a focus on marketing, business, data, or related experience

What the job involves

• Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen
• Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant
• As a Programmatic Account Manager at Samba TV, you'll manage and grow relationships with a portfolio of agency and brand partners
• You'll ensure these partners derive maximum value from Samba’s suite of audience targeting and measurement solutions
• You'll work closely with Sales to support key accounts, drive audience activation strategies, and deliver a seamless client experience across planning, activation, and measurement workflows. Your efforts will directly impact client satisfaction, retention, and account growth
• Own day‑to‑day account management for a portfolio of agency and brand partners
• Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities
• Ensure client teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
• Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders across your book of business
• Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities
• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for client campaigns
• Support partners through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
• Provide platform education and training on how to request, build, and deploy Samba audiences within client programmatic workflows
• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
• Serve as a feedback loop between clients and internal teams to improve ease of activation, workflow efficiency, and audience performance
• Partner with Sales on pre‑sale planning, platform demos, and aligning client goals with Samba's audience and measurement solutions
• Represent Samba's audience products with subject‑matter expertise and a consultative, client‑first approach
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for clients
• Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies
• Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients
• Collaborative – You thrive in cross‑functional environments and are comfortable navigating complex, matrixed organizations