Program Specialist, Campus Marketing - South Region

Kaplan; United States; Remote; USD 31,000 - 79,000; Full time

Job summary

A leading educational company seeks a Program Specialist for campus marketing in the South Region. You will engage with students and campus organizations to drive sales and increase visibility for test prep services. Responsibilities include leading events and building strategic relationships. A Bachelor's degree and experience in student outreach or event promotion are required. This remote position offers competitive benefits and flexible work conditions.

Benefits

Flexible work/life balance

Comprehensive Retirement Package

Tuition assistance for employees and family

Comprehensive health benefits

Generous Paid Time Off

Qualifications

• 1+ year of experience in campus leadership, event promotion, or student outreach.
• Comfortable operating in a fast-paced and dynamic environment.

Responsibilities

• Identify and secure opportunities to drive campus visibility and sales growth.
• Source and lead campus events including fairs and presentations.
• Build and maintain relationships with campus advisors and organizations.

Skills

Campus leadership

Event promotion

Student outreach

Marketing

Sales

Education

Bachelor’s Degree in Business, Marketing, Education, or related field

Job description

Overview

Program Specialist, Campus Marketing - South Region

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work. The Campus Marketing team leads Kaplan’s undergrad campus outreach strategy across North America. Program Specialists play a key role in this effort—driving sales, generating leads, and increasing market share by engaging directly with students, campus organizations, and influential gatekeepers. As on-the-ground product experts, they lead high-impact events, build strategic campus relationships, and position Kaplan as the preferred test prep provider for students. This role will be responsible for the South Region, spanning Florida, Georgia, Tennessee, Alabama, Louisiana, Kentucky, and South Carolina.

Responsibilities

• Identify and secure opportunities to drive Kaplan’s campus visibility, generate leads, and support campus sales growth.
• Source, support, and lead campus events, including fairs, tabling, and student organization presentations.
• Develop deep expertise in Kaplan products to deliver compelling on-campus and virtual presentations.
• Lead in-person and virtual student consultations, providing course and timeline recommendations that converts leads into enrollments.
• Manage a lead pipeline and provide appropriate and relevant nurturing follow-up.
• Build and maintain relationships with campus advisors, administrators, and student organizations to position Kaplan as the preferred test prep provider.
• Leverage campus-specific insights to inform strategy and optimize sales and lead generation.
• Track competitor activity and suggest marketing improvements.
• Coordinate with team members on campus partnerships, marketing materials, and merchandise distribution.
• Perform additional duties as assigned.

Minimum Qualifications

• Bachelor’s Degree in Business, Marketing, Education, or related field
• 1+ year of experience in campus leadership, event promotion, student outreach, or peer advising with a focus on marketing, sales, or engagement.
• Comfort operating in a fast-paced, dynamic, and collaborative environment

Preferred Qualifications

• Prior field marketing or business development experience
• 1+ year in at least one of the following: Sales experience/business development

Compensation and Benefits

• Remote work provides a flexible work/life balance
• Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
• Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
• Comprehensive health benefits new hire eligibility starts on day 1 of employment
• Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.

At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.

For full-time positions, Kaplan offers two salary grades. This position is Salary Grade A: $31,200 to $78,600. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. We are an equal opportunity employer and comply with all applicable federal and state wage laws.

#LI-Remote

#LI-AM1

Location

Remote/Nationwide, USA

Diversity & Inclusion Statement

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug-free workplace and complies with applicable laws.