Program Manager, Loyalty & Credit

Ascena; New York (NY); On-site; USD 115,000 - 125,000; Full time

Job summary

An established industry player is seeking a dynamic Loyalty & Credit Program Manager to drive innovative initiatives that enhance member experiences and grow program engagement. In this pivotal role, you will lead cross-functional teams, analyze customer data, and develop strategies that ensure competitive loyalty offerings. With a focus on collaboration and excellence, you will also oversee program performance and reporting, while managing key partnerships. This is an exciting opportunity to make a significant impact in a fast-paced environment while contributing to a culture of giving back and individual development.

Benefits

Merchandise Discount

Support for Individual Development

Paid Time Off

Employee Assistance Program

Volunteer Opportunities

Qualifications

• 5+ years experience in marketing or related field with specific experience in Loyalty and/or Credit Marketing.
• Expert Excel and PowerPoint skills are essential for this role.

Responsibilities

• Own program strategy and enhancement initiatives for loyalty and credit programs.
• Manage day-to-day contact for loyalty and credit partners, ensuring optimal membership experience.

Skills

Program Management

Data Analysis

Communication Skills

Project Management

Excel

PowerPoint

Education

College Degree in Marketing

Job description

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, LOFT, Lane Bryant, and Talbots. Individually, our brands are unique and strong. Together, we are powerful.Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.

Location :

This role is based at our corporate location in NYC.

About The Role :

The Loyalty & Credit Program Manager will actively drive program initiatives, innovation and an enhanced member experience to grow membership, increase spend and drive visit frequency. This includes the interpretation of customer data to determine the most relevant, most effective strategy for enhancing the membership program and driving brand engagement and sales.

Responsible for leading internal and external partners to plan, calendarize, create, execute and analyze foundational and experiential Loyalty & Credit program offerings. Responsible for driving test and learn strategy as well as full end-to-end execution in partnership with respective stakeholders. Responsible for program disclosure development and legal / partner approvals. Own program performance reporting and socialization of learnings. Primary contact for external partners to ensure alignment and success.

The impact you can have :

Program Management :

Own program strategy and enhancement initiatives, including benefit recommendations, to ensure compelling and competitive program across loyalty and credit

Manage program strategy and plans for Ann Taylor and LOFT Gift Card program

Partner with internal stakeholders across brands to gain alignment, finalize and execute loyalty, credit and gift card program strategy

Optimize program offerings through test and learn strategy across loyalty and credit, driving plans to evolve approach and build program engagement

Monitor competitor programs and analyze consumer trends on an ongoing basis to optimize loyalty

Oversee customer segmentation strategies to help grow program membership, engage existing members, drive sales and create an enhanced experience for loyalty members

Partner Management :

Day-to-day contact for Kobie (loyalty partner), Bread Financial (credit card financial partner), Blackhawk and Pollack (gift card vendors)

Manage and own key cross-functional relationships across multiple internal & external partners (e.g. Marketing, Data & Analytics, CRM, Legal, Finance, etc.), sharing plans for alignment and ensuring membership experience is optimal across channels

Communication :

Schedule routine meetings; prepare agendas and distribute recaps.

Create and maintain departmental archives to house all program-related documentation, including calendars, analyses, and assets.

Manage the communication related to program initiatives, including updates, direction and proper training to key stakeholders in Marketing, Store Ops, Field teams, etc.

Reporting :

Pull reports, understand the data and provide thoughtful recommendations in improving the member journey and experience

Prepare data and distribute weekly, monthly, and quarterly reporting related to managed programs

Partner with MAS team and external vendors to produce ad hoc reporting, as needed

Financial / Budget :

Maintain up-to-date tracking of actual and planned spend against budget for managed programs.

Enter Invoices, Purchase Requisitions, Purchase Orders and Goods Receipts, as needed.

Team Management : 1 Direct Report

You’ll bring to the role :

College degree required, preferably in Marketing or a related field.

Minimum 5+ years experience in marketing or related field with specific experience in Loyalty and / or Credit Marketing, Program Management or a comparable role.

Expert Excel and PowerPoint skills.

Experience managing both projects and processes.

Ability to prioritize and complete multiple tasks and meet deadlines in a fast-paced environment

Exceptional planning and organization skills

Clear, concise communicator – both verbal and written.

Confident and comfortable interacting with associates two levels above.

Takes initiative to improve tools and processes for increased efficiency or effectiveness.

Ability to develop strong working relationships with numerous members of the cross functional team

Experience managing outside agencies

Benefits :

You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

Support for your individual development plus opportunities for career mobility within our family of brands.

A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.

Employee Assistance Program (EAP)

Time off – paid time off & holidays

The target salary range for this role is : $115K – $125K.

Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

LI-LL1

Location :

Times Square Tower-ANN-New York, NY 10036