Program Manager III, Audience Identification

Crystal Equation Corporation; New York (NY); Hybrid; USD 117,000 - 124,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401K

Parental leave

And more

Job summary

Crystal Equation Corporation is hiring an experienced Program Manager III for Audience Identification to lead a remote, end-to-end initiative. You will define the approach to third-party data, own the cross-functional program, and translate vendor relationships into a durable, documented capability used across teams.

The role emphasizes data governance, consent capture, process standardization, and measurable impact on efficiency and collaboration with product, analytics, and tooling partners.

Qualifications

• Senior program or operations management with cross-functional ownership.
• Ability to set direction in ambiguous space and build process.
• Strong data fluency: enrichment, matching, dedupe, and QA at volume.
• Vendor management with contracting and invoicing exposure.
• Privacy and consent fluency in data-handling environments.
• Ability to influence partners without formal authority and communicate with senior stakeholders.
• Excellent written documentation habits; durable outputs like process and playbooks.

Responsibilities

• Own the third-party audience identification program
• Own the program end to end: roadmap, milestones, dependencies, risks and stakeholder communication
• Set the point of view on vendor data usage and provide strategic oversight
• Act as the single decision point for prioritisation across requests
• Propose new vendors and manage vendor relationships to spec, scope and timing
• Build process guardrails and data foundation
• Document end-to-end vendor processes: intake, enrichment, QA, hand-off and storage
• Define how records are aggregated, retained and consent tracked
• Move data from spreadsheets to a consolidated, reusable structure
• Partner with analytics and tooling on integration to durable capability
• Drive expansion and onboard more teams and use cases
• Lead vendor evaluations with a consistent test structure
• Feed cost, volume and efficiency data into acquisition reporting
• Represent the team in cross-functional forums on audience data
• Produce the documented playbook, definitions and operating model
• Make a recommendation on a permanent version of this role

Skills

Senior program management

Cross-functional leadership

Data fluency

Vendor management

Privacy and consent

Documentation and playbooks

Stakeholder communication

Tools

SQL

CRM platforms

Marketing automation platforms

Job description

Program Manager III, Audience Identification Remote

Summary: We are hiring an experienced contingent program manager to build and operationalize how our team identifies and reaches potential partners using licensed third-party audience data sources. Today this capability runs as a largely manual, lightly integrated process: data is held in disconnected spreadsheets, aggregation and consent capture are inconsistent, and records are not retained in a durable, reusable structure. There is a clear opportunity to turn this into a documented, repeatable capability that multiple internal teams can use. This is a senior, end-to-end program management role. You will set the point of view on how the organization uses third-party data, own the cross-functional program that turns it into a documented capability, and represent the team credibly with product, analytics, tooling and external data vendors.

Responsibilities

• Own the third-party audience identification program
• Own the program end to end: roadmap, milestones, dependencies, risks and stakeholder communication, with a regular readout to the team lead
• Set the point of view on how the team uses its third-party data vendor set, and bring strategic oversight to vendor usage that today happens in a decentralised way
• Act as the single decision point for prioritisation across competing internal requests
• Propose new vendors based on business priorities and industry trends; manage vendor relationships commercially and operationally - holding vendors to spec, scope, timeline and quality, navigating contracting conversations and managing invoicing
• Build the process, guardrails and data foundation
• Define and document the end-to-end process for each vendor: request intake, enrichment, QA, hand-off and storage
• Establish how records are aggregated and retained, and how consent is captured and tracked, resolving current gaps in data retention
• Set guardrails for appropriate vendor use, with clear escalation paths for exceptions
• Move audience data out of disconnected spreadsheets into a consolidated, reusable structure with consistent fields and definitions that serve multiple internal teams
• Partner with analytics and tooling teams on the integration points that make the capability durable rather than dependent on individuals
• Drive expansion and cross-functional adoption Onboard additional internal teams and use cases onto the process as it stabilises
• Lead evaluation of prospective vendors using a consistent test structure, ending in a clear recommendation
• Feed cost, volume and efficiency inputs into the team's acquisition efficiency reporting
• Represent the team in relevant cross-functional forums on audience data
• Leave behind a durable capability Produce the documented playbook, definitions and operating model so the capability survives the engagement
• Make a recommendation on what a permanent version of this role should own

Minimum Qualifications

• Senior program or operations management experience, including ownership of a cross-functional program with real dependencies (not a task queue)
• Experience setting direction in an ambiguous space and building process while running it
• Strong data fluency: enrichment, matching, dedupe, field normalization and QA at volume
• Demonstrated vendor management experience - holding a commercial relationship to a spec and timeline, plus contracting and invoicing exposure
• Privacy and consent fluency: experience in environments where data privacy and opt-in/consent management are foundational to data handling
• Experience influencing product, analytics and technical partners without formal authority, and communicating credibly with senior stakeholders
• Excellent written documentation habits; the durable output of this role is process and playbook

Preferred Qualifications

• SQL familiarity
• Experience with CRM or marketing automation platforms
• Experience standing up a data capability that was later adopted by multiple teams

Pay range is $85 - $90 per hour with full benefits available

• paid time off
• medical/dental/vision/life insurance
• 401K
• parental leave
• and more

Our compensation reflects the cost of labor across several US geographic markets

Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience

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