Program Manager, Customer Advocacy

Zoom; United States; Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a marketing professional to own the customer review program across Gartner Peer Insights, TrustRadius, and G2, aligning with product categories and market priorities to strengthen customer evidence. You will collaborate with Sales, Content, Integrated Marketing, and AR to surface reviews in AI-enabled search tools and support analyst evaluations.

A hybrid work model and global exposure await.

Qualifications

• 5+ years of B2B technology marketing experience in integrated marketing, campaigns, field marketing, or content.
• 3–5 years in customer advocacy, customer reviews management, or analyst relations.
• Experience managing third-party review platforms with the ability to track volume, quality, ratings, sentiment, and competitive standing.
• Excellent organizational skills to manage multiple programs and deadlines across a cross-functional environment.
• Strong communication skills with customers and cross-functional teams.
• Comfort with data, metrics, and reporting program performance to leadership.
• Familiarity with AEO/GEO concepts and reference management tools; SaaS/UCaaS/CCaaS experience is a plus.

Responsibilities

• Lead end-to-end customer review strategy across Gartner Peer Insights, TrustRadius, and G2.
• Own the customer review calendar and align with product priorities.
• Prioritize AI citations and visibility to support marketing narratives.
• Manage Zoom's presence on all review platforms with accuracy and strategy.
• Support analyst evaluations (Forrester Wave, IDC MarketScape, Gartner MQ) with customer references.
• Collaborate with Sales, Content, Integrated Marketing, Social, and Digital teams to promote reviews.
• Partner with vendors to shift from tactical solicitations to a strategic content engine.

Skills

B2B technology marketing

Customer advocacy

Analyst relations

Cross-functional collaboration

Data-driven decision making

Tools

Gartner Peer Insights

TrustRadius

G2

Job description

About the Team

The Content and Customer Advocacy team sits at the center of Zoom's marketing engine, shaping the stories, strategies, and digital experiences that connect Zoom's brand with its most important audiences. We own content strategy, editorial programs, customer advocacy, and the digital experience on zoom.com, working across Sales, Product Marketing, Integrated Marketing, and Analyst Relations to turn customer evidence into a competitive advantage. We are a high-impact, cross-functional team that stays relentlessly focused on measurable outcomes and business impact.

Responsibilities

• Lead the end-to-end customer review strategy across Gartner Peer Insights, TrustRadius, and G2, shifting from episodic award-driven solicitations to a strategic, always-on program that drives market proof and competitive differentiation.
• Own the customer review calendar, balancing continuous review generation across key product categories with strategic alignment to analyst evaluation periods and market priorities.
• Prioritize AEO/GEO visibility of customer reviews to maximize AI citations, support core marketing narratives, and influence technology buyer evaluations across the dark funnel.
• Manage Zoom's presence across all subscribed and non-subscribed review platforms, ensuring accuracy, completeness, and strategic positioning while tracking volume, quality, ratings, sentiment, and competitive standing.
• Support key Analyst Relations market evaluations including Forrester Wave, IDC MarketScape, and Gartner Magic Quadrant with high-quality customer references, partnering with Product Marketing and AR to match references to specific product, industry, and geographic requirements.
• Collaborate cross-functionally with Sales, Content, Integrated Marketing, Social Media, and Digital teams to drive multi-channel promotion and consumption of customer reviews.
• Partner with reviews vendors to shift relationships from tactical solicitation to a strategic content engine, leveraging comparison reports, customer story generation, and reference identification.
• Surface growth opportunities by integrating customer reviews into internal AI search tools, identifying key strategic focus markets, and building organizational expertise across review platform capabilities including intent leads, content licensing, and emerging features.

What We're Looking For

• 5+ years of B2B technology marketing experience in roles such as integrated marketing, campaigns, field marketing, or content, combined with 3-5 years of direct experience in customer advocacy, customer reviews management, or analyst relations.
• Demonstrated experience managing third-party review platforms including Gartner Peer Insights, G2, and TrustRadius, with the ability to track and analyze volume, quality, ratings, sentiment, and competitive standing.
• Excellent organizational skills with the ability to manage multiple concurrent programs, stakeholders, and deadlines across a complex cross-functional environment.
• Superb customer-facing communication skills, with experience directing customer time and attention in ways that are respectful, strategic, and effective.
• Comfort with data, metrics, and target-setting, including experience managing toward stretch goals and clearly reporting program performance to leadership.
• Experience supporting analyst evaluations such as Forrester Wave, IDC MarketScape, and Gartner Magic Quadrant with customer references, and a strong understanding of the B2B technology buyer journey and the role customer evidence plays in purchase decisions.
• Familiarity with AEO/GEO concepts, customer advocacy platforms, and reference management tools; background in SaaS, UCaaS, CCaaS, or enterprise technology marketing is a plus.

Salary Range or On Target Earnings:

Minimum: $76,800.00 Maximum: $186,200.00 In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location based compensation structure; there may be a different range for candidates in this and other locations

Anticipated Position Close Date: 10/08/26

Ways of Working

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits

As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed. Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement for more information of how we use your data. #LI-Remote Zoomies help people stay connected so they can get more done together. We set out on a mission to make video communications frictionless and secure by building the world’s best video product for the enterprise, but we didn’t stop there. With products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars, we bring innovation to a wide variety of customers, from the conference room to the classroom, from doctor’s offices to financial institutions to government agencies, from global brands to small businesses. We do what we do because of our core value of Care: care for our community, our customers, our company, our teammates, and ourselves. Our global employees help our customers meet happier, communicate better, and create meaningful connections the world over. Zoomies are problem-solvers and self-starters, working hard to get results and moving quickly to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.