Program Manager, CRM and Loyalty

dentsu; United States; Remote; USD 94,000 - 150,000; Full time

Benefits offered by this job

Medical ins.

Vision ins.

Dental ins.

Life ins.

Disability ins.

401k

PTO & holidays

Parental leave

Job summary

Dentsu is seeking a Program Manager to lead integrated marketing, CRM, and loyalty programs for a portfolio of high-profile clients. This remote-first role requires coordinating strategy, creative, technology, and analytics teams across time zones, with West Coast hours preferred.

You will manage planning, delivery, and governance, and present to senior leaders while helping clients navigate transformation initiatives. This role offers visibility to senior leadership and flexible, remote work.

Qualifications

• 3-5+ years of experience in a Program Manager role within an agency, marketing, consulting, or similar environment.
• Proven experience leading cross-functional teams and managing complex programs.
• Experience supporting CRM, customer engagement, marketing technology, or digital transformation initiatives.
• Strong client-facing and stakeholder management skills.
• Exceptional communication, organization, and problem-solving abilities.
• Experience working across multiple disciplines, including strategy, creative, technology, analytics, and delivery teams.
• Experience presenting to senior leaders and executives.

Responsibilities

• Lead Complex Programs: Drive planning, execution, and delivery of CRM, loyalty, and integrated marketing programs.
• Partner with Clients: Build trusted relationships with client stakeholders and lead status meetings.
• Drive Cross-Functional Collaboration: Coordinate work across strategy, creative, technology, analytics, and operations teams.
• Ensure Successful Delivery: Maintain program health, timelines, and quality standards, manage budgets and forecasting, track progress and capture learnings.

Job description

Job Description:

Remote (U.S.) | West Coast Hours Preferred

Are you a Program Manager who thrives in fast-paced agency environments and loves bringing complex CRM and loyalty initiatives to life?

We’re looking for an experienced Program Manager to lead integrated marketing, CRM, and loyalty programs for a portfolio of high-profile clients. In this role, you’ll partner with strategy, creative, technology, analytics, and client teams to drive successful delivery of large-scale initiatives that create meaningful customer experiences and business impact.

This is an opportunity to join a collaborative team where you’ll have visibility with senior leaders, influence how work gets done, and help shape programs for some of the world’s most recognized brands.

What You’ll Do

Lead Complex Programs

• Drive planning, execution, and delivery of CRM, loyalty, and integrated marketing programs.
• Develop program roadmaps, timelines, success metrics, and delivery strategies.
• Manage multiple workstreams and dependencies across teams and stakeholders.
• Identify risks, solve issues proactively, and keep programs moving forward.

Partner with Clients

• Build trusted relationships with client stakeholders.
• Lead status meetings, program reviews, and executive presentations.
• Translate business objectives into actionable delivery plans.
• Help clients navigate change and transformation initiatives.

Drive Cross-Functional Collaboration

• Partner closely with strategy, creative, technology, analytics, and operations teams.
• Coordinate work across distributed teams and time zones.
• Align stakeholders around priorities and guide teams through ambiguity.
• Monitor workloads, resolve conflicts, and facilitate solutions when challenges arise.

Ensure Successful Delivery

• Maintain program health, timelines, and quality standards.
• Manage program budgets and forecasting.
• Track progress against goals and communicate status to leadership.
• Capture learnings and best practices to improve future programs.

What We’re Looking For

Required Qualifications

• 3-5+ years of experience in a Program Manager role within an agency, marketing, consulting, or similar environment.
• Proven experience leading cross-functional teams and managing complex programs.
• Experience supporting CRM, customer engagement, marketing technology, or digital transformation initiatives.
• Strong client-facing and stakeholder management skills.
• Exceptional communication, organization, and problem-solving abilities.
• Experience working across multiple disciplines, including strategy, creative, technology, analytics, and delivery teams.
• Experience presenting to senior leaders and executives.

Preferred Qualifications

• Experience with loyalty programs.
• Experience managing CRM transformation initiatives.
• Familiarity with marketing technology platforms, CRM systems, and marketing automation tools.
• Experience working with Fortune 500 brands and complex enterprise organizations.
• Experience partnering closely with strategy teams and overseeing strategic workstreams.

What Makes Someone Successful Here

You are:

• A strong communicator who can influence without direct authority.
• Comfortable working through ambiguity and change.
• Skilled at bringing diverse teams together around a common goal.
• Able to balance strategic thinking with hands‑on execution.
• Experienced in navigating the pace and complexity of agency life.

Why Join Us?

• Work on cutting-edge CRM and loyalty programs for leading brands.
• Collaborate with talented strategy, creative, technology, and analytics teams.
• Gain visibility with senior leadership and clients.
• Make a meaningful impact on high-profile customer experience initiatives.
• Enjoy the flexibility of a remote‑first environment.

If you’re an agency-savvy Program Manager who enjoys leading complex CRM and loyalty programs while partnering with a variety of teams and stakeholders, we’d love to hear from you.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $94,000 - $150,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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Location:

USA - Remote - California

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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