Program Director – KOAS Máxima 105.7

Beasley Media Group; Las Vegas (NV); On-site; USD 70,000 - 110,000; Full time

Job summary

Beasley Media Group Las Vegas is seeking a dynamic Program Director for KOAS Máxima 105.7, our Spanish-language station serving Las Vegas' vibrant Hispanic community. You will lead programming, talent development, and music strategy, while expanding VGK Spanish-language broadcasts and engaging audiences across broadcast, streaming, and digital platforms.

The role requires 3–5 years in radio programming, fluency in Spanish and English, and a track record of building compelling content that drives

Qualifications

• 3–5 years of radio programming experience, Spanish-language or Hispanic formats.
• Experience in leadership roles such as Program Director or Music Director.
• Fluency in Spanish and English (written and spoken).
• Deep knowledge of Hispanic music, culture, and Las Vegas market.
• Experience with music scheduling, automation, production, and broadcast systems.
• Strong leadership, organizational, and talent development skills.
• Able to collaborate with sales, promotions, digital, engineering, and corporate leadership.
• Experience with sports broadcasting or play-by-play is a plus.
• Willingness to work evenings, weekends, and events like VGK broadcasts.

Responsibilities

• Lead the overall programming strategy, sound, and brand identity of KOAS Máxima.
• Manage daily programming operations, music scheduling, imaging, production, and on‑air execution.
• Develop engaging content reflecting Las Vegas Hispanics' interests and culture.
• Monitor ratings and listener research to identify growth opportunities.
• Ensure branding consistency across broadcast, streaming, and digital platforms.
• Collaborate with promotions, digital, and sales to develop revenue opportunities.
• Recruit, coach, schedule, and develop on-air personalities and staff.
• Oversee VGK Spanish-language broadcasts and coordination with VGK team.

Skills

Spanish fluency

English fluency

Radio programming

Leadership

Music scheduling

Broadcast production

Audience engagement

Automation systems

Tools

Broadcast programming systems

Job description

Beasley Media Group Las Vegas is seeking a dynamic, creative, and results-driven Program Director for KOAS Máxima 105.7, our Spanish-language radio station serving the vibrant and growing Hispanic community in Southern Nevada.

The ideal candidate is a passionate radio programmer who understands Hispanic culture, music, and audience engagement, with the ability to build compelling on-air and digital content that connects with listeners and drives ratings and revenue.

This position will oversee all aspects of KOAS programming, talent development, music strategy, promotions, and community engagement. Additionally, the Program Director will play a key leadership role in managing Máxima's Spanish-language broadcasts of the Vegas Golden Knights (VGK), helping expand the team's connection with Hispanic fans throughout Las Vegas.

Key Responsibilities

• Lead the overall programming strategy, sound, and brand identity of KOAS Máxima.
• Manage daily programming operations, music scheduling, imaging, production, and on‑air execution.
• Develop engaging content that reflects the interests, culture, and lifestyle of Las Vegas's Hispanic audience.
• Monitor ratings, audience trends, competitive stations, and listener research to identify opportunities for growth.
• Ensure consistency in station branding, positioning, and programming quality across broadcast, streaming, and digital platforms.
• Collaborate with the promotions, digital, and sales departments to develop creative programming initiatives and revenue opportunities.

Talent Management & Development

• Recruit, coach, schedule, and develop on-air personalities and programming staff.
• Provide regular feedback and direction to improve talent performance and audience engagement.
• Oversee airchecks, show preparation, content development, and talent accountability.
• Foster a collaborative, creative, and high-performance programming environment.
• Oversee the programming and operational execution of the Vegas Golden Knights' Spanish-language radio broadcasts on KOAS Máxima.
• Coordinate with the VGK organization, Spanish-language play-by-play talent, producers, board operators, and station operations to ensure seamless execution of game broadcasts.
• Manage broadcast schedules, pregame and postgame programming, game-day logistics, and technical coordination.
• Work closely with the Spanish broadcast talent to develop compelling hockey-related content that connects with Hispanic listeners and builds the VGK fan base.
• Collaborate with the sales team to ensure proper execution of sponsorship commitments, in-game features, commercial inventory, and branded content.
• Identify opportunities to expand VGK programming through interviews, promotional appearances, social media, community events, and special features.
• Maintain strong communication with the VGK organization and internal departments to ensure broadcast quality and partnership success.

Promotions, Digital & Community Engagement

• Work with the promotions team to develop station events, contests, and community initiatives that strengthen Máxima's connection with Hispanic audiences.
• Oversee the station's digital content strategy in collaboration with the digital team, including streaming, social media, video, and audience engagement.
• Build relationships with local Hispanic organizations, businesses, entertainers, and community leaders.
• Identify opportunities for station visibility at concerts, cultural celebrations, sporting events, and community activities.
• Partner with the sales department to develop creative, integrated sponsorship opportunities that deliver value to advertisers while maintaining programming integrity.

Operations & Compliance

• Ensure station programming complies with FCC regulations and company policies.
• Oversee programming schedules, commercial execution, and coordination with traffic and engineering.
• Manage programming resources, staffing schedules, and departmental budgets.
• Maintain high standards for broadcast quality, operational efficiency, and brand consistency.

Qualifications

• Minimum 3–5 years of radio programming experience, preferably in Spanish-language or Hispanic-targeted formats.
• Previous experience as a Program Director, Assistant Program Director, Music Director, or comparable programming leadership role preferred.
• Fluency in Spanish and English required, with strong written and verbal communication skills in both languages.
• Deep understanding of Hispanic music, culture, audience preferences, and the Las Vegas marketplace.
• Experience with music scheduling, automation, audio production, and broadcast programming systems.
• Strong leadership, organizational, communication, and talent development skills.
• Ability to collaborate effectively with sales, promotions, digital, engineering, and corporate leadership.
• Experience with sports broadcasting, live events, or play-by-play production is a plus.
• Strong understanding of social media, streaming, and digital audience engagement.
• Flexibility to work evenings, weekends, and special events, including Vegas Golden Knights game broadcasts, as needed.

What We're Looking For

We're looking for more than a traditional Program Director. We want a creative leader who understands the power of local radio, embraces the energy and diversity of Las Vegas, and knows how to connect with Hispanic audiences through great music, engaging personalities, community involvement, and compelling content.

With Máxima's Spanish-language Vegas Golden Knights broadcasts, this role offers a unique opportunity to help grow the station's audience, strengthen its community presence, and build one of the market's most exciting Spanish-language media brands.

About Beasley Media Group

Beasley Media Group is a leading multiplatform media company delivering engaging content and innovative advertising solutions through its radio stations, digital platforms, and community partnerships.

Location: Las Vegas, Nevada
Position: Full-Time
Department: Programming
Company: Beasley Media Group

Equal Employment Opportunity: Beasley Media Group is an Equal Opportunity Employer committed to creating a diverse and inclusive workplace.