Senior Salesforce Marketing Cloud Specialist

Expedia Group; Seattle (WA); On-site; USD 82,500 - 115,500; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Senior Salesforce Marketing Cloud Developer to own CRM production end-to-end, including AI-assisted enhancements via Agentforce. Lead the design, build, deployment, and troubleshooting of SFMC campaigns at scale, while mentoring junior developers and collaborating with cross-functional teams.

You will work with Journey Builder, Automation Studio, AMPscript/SSJS, and SQL, ensuring data accuracy and robust QA in a fast-paced environment.

Qualifications

• 5+ years hands-on Salesforce Marketing Cloud development.
• Expertise across Journey Builder & Automation Studio.
• AMPscript (required) and SSJS (preferred).
• SQL for segmentation, validation, and troubleshooting.
• Experience with API integrations and triggered sends.
• Proven experience in production environments with high-volume campaigns.
• Strong QA focus and error prevention.

Responsibilities

• Design, develop, and deploy end-to-end CRM campaigns within Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Content Development.
• Build and maintain scalable solutions using AMPscript, SQL, and APIs, ensuring high performance and reliability.
• Own full lifecycle delivery: requirements gathering, build, QA, deployment, and post-launch monitoring.
• Implement complex journey logic with entry criteria, suppressions, deduplication, and personalization.

Skills

SFMC

AMPscript

SSJS

SQL

Journey Builder

Automation Studio

APIs

Tools

Salesforce Marketing Cloud

Litmus

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.Production Senior SpecialistWe create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.Are you a Senior Salesforce Marketing Cloud Developer who wants to own CRM production end-to-end while helping shape how AI shows up in it? This role keeps the core of the job the same – building, deploying, and troubleshooting SFMC campaigns at scale – while introducing Agentforce and AI-assisted development into the toolkit. You’ll continue to be the technical backbone of CRM Production, with growing exposure to AI agents, prompt-driven workflows, and the next generation of Marketing Cloud tooling.What you’ll do:Design, develop, and deploy end-to-end CRM campaigns within Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Content DevelopmentBuild and maintain scalable solutions using AMPscript, SQL, and APIs, ensuring high performance and reliabilityOwn full lifecycle delivery: requirements review, build, QA, deployment, and post-launch monitoringImplement complex journey logic, including entry criteria, suppressions, deduplication, and personalizationDevelop and optimize data processes and automations, ensuring data accuracy and alignment with business requirementsPerform rigorous QA and validation, including data checks, content proofing, and journey testingTroubleshoot production issues, perform root cause analysis (RCA), and implement preventative fixesReview peer code and provide actionable feedback to improve quality and reduce defectsPartner with cross-functional teams (Marketing, Ops, Data, Solution) to deliver high-impact CRM campaignsMentor junior developers and contribute to team best practices and documentationIdentify opportunities to improve processes, tooling, and campaign performanceOwn continued delivery of core CRM development – Journey Builder, Automation Studio, AMPscript/SSJS, SQL – ensuring agentic capabilities are layered on a stable, high-performing production foundation.Partner with Marketing, Data, Legal/Privacy, and Solution teams to identify high-value agent use cases (welcome journeys, cart recovery, customer service handoffs) and translate them into shipped, measurable workflows.Stay current with the fast-moving Agentforce/LLM landscape and proactively bring forward new capabilities, model updates, and patterns the team should adopt.Comfortable using AI coding assistants (e.g., Claude Code, GitHub Copilot) as part of the daily development workflow, with sound judgment about when to trust, verify, or override AI-generated code.Practical skill in prompt engineering – writing, testing, and iterating on prompts/instructions for LLM-driven features, with an understanding of grounding, context windows, and hallucination mitigation.Who you are:5+ years of hands-on experience in Salesforce Marketing Cloud developmentStrong expertise across:Journey Builder & Automation StudioAMPscript (required) and SSJS (preferred)SQL for segmentation, validation, and troubleshootingDeep understanding of SFMC data model:Data Extensions, Send Logs, Data Views, Contact BuilderExperience with API integrations and triggered sendsProven experience working in production environments with high-volume campaignsStrong focus on QA, accuracy, and error prevention (pre- and post-send validation)Ability to troubleshoot complex issues across data, automation, and journey layersExcellent communication skills with the ability to translate technical concepts to non-technical stakeholdersExperience working in fast-paced, agile environmentsNice to have:Salesforce Marketing Cloud certificationsExperience with Salesforce Data Cloud / CDPExperience with QA tools such as LitmusThe total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Benefits and perksExpedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life .Accommodation requestsExpedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation .About Expedia GroupExpedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.Important noticeEmployment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/ .Equal OpportunityExpedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.