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A leading agency is seeking a Digital Reporter to maintain the online presence for South Carolina Public Radio. The role involves developing news content, managing social media strategies, and utilizing performance metrics to engage audiences. Preferred candidates will have a degree in journalism and experience in digital production.
About Our Agency:
South Carolina ETV (SCETV) is the state's public educational broadcasting network. SCETV amplifies South Carolina voices, provides educational experiences, and strengthens communities while working to create a stronger, more connected, and informed South Carolina. SCETV provides national and local content to classrooms via internet services Knowitall.org and PBS Learning Media. SCETV also provides teacher training and re-certification in face-to-face and online settings.Responsible for Radio website maintenance, expansion, and reorganization through appropriate management systems. Manages promotional content and announcements on website. Oversees scheduling of daily and weekly podcast posts. Creates subpages for Radio and News personnel and content like on-air programs, ongoing coverage, podcasts, and more, and ensures that information on those pages is correct and updated. Coordinates with Communications, Fundraising, Underwriting, ETV Digital, and other teams on relevant content. Helps to maintain streaming and smart speaker services. Leads efforts maintaining appropriate mobile apps. Oversees reporting to SoundExchange and other relevant parties. Keeps current on digital trends and engages in forward thinking about upcoming content needs.
Leads station efforts on social media to share and repurpose existing broadcast and website content on Facebook, Twitter, Instagram, and other social platforms, and to generate new content specifically for those audiences. Develops social media strategies for local news and programs. Engages with digital audiences by answering questions, responding to comments, interacting with content posted by external partners, and other methods.
Reviews website analytics, podcast downloads, and other metrics. Analyzes data to understand audience segmentation, tracking the performance of content across platforms. Collaborates with Director of Radio, Director of News and other team members to utilize this information in creating content to meet audience needs.
Other duties as assigned, to includeservice as on-air talent during pledge drives. Acts as a representative of South Carolina Public Radio at various functions.
A bachelor's degree and experience in radio or television programming, production or engineering.
A bachelor’s degree in journalism, communications, or relevant equivalent. At least three years of experience as a journalist and/or digital producer preferred. Knowledge of South Carolina Public Radio’s content and mission. Knowledge of news content management systems preferred.