Senior Customer Marketing Manager, Organized Customer

Roche; South San Francisco (CA); Hybrid; USD 162,000 - 301,000; Full time

Job summary

Genentech, based in South San Francisco, CA, seeks a Sr. Customer Marketing Manager to lead omnichannel access marketing for lymphoma products.

This hybrid role coordinates campaigns, materials, and agency partners to drive actionable customer engagement and value storytelling across payers, providers, and patients. The role requires MBA or equivalent marketing experience, a Bachelor’s degree and at least 5 years in marketing with 3 in a commercial setting.

Qualifications

• Bachelor’s degree
• Two years of marketing experience or one year of marketing experience and an MBA
• 5 years minimum work experience, with 3 years of commercial experience

Responsibilities

• Supports development and execution of the customer strategy and end-to-end integrated customer experience
• Supports omnichannel customer engagement using insights and journeys, collaborating with the Customer Marketer Lead
• Plans and executes seamless, integrated marketing campaigns across channels and platforms
• Oversees design and creation of core materials with Agencies of Record, tailoring content for segments
• Authors derivative tactics for campaigns and manages content edits with PRC and legal approvals
• Partners with internal teams and agencies to ensure compliant and effective promotional tactics

Skills

Customer Understanding

Competitive Value Creation

Strategy Development

Campaign Development

Content Development

Execution Readiness

Measurement & Iteration

Vendor Management

Education

Bachelor’s degree

MBA

Job description

Why Genentech

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

The Lymphoma marketing team maintains US disease area team accountability for Follicular Lymphoma (FL) and Diffuse Large B Cell Lymphoma (DLBCL). The Lymphoma marketing team influences this highly competitive marketplace by establishing and communicating our full product value proposition across the full value chain, from financial decision makers, to payers, to health systems, to prescribers, to patients. This Sr. Customer Marketing Manager reports to the Organized Customer Marketing Team Director and is integral to successfully delivering the Hematology marketing vision and network goals by leading the following access marketing activities:

• Leading the Launch Access Team and the overall Organized Customer marketing strategy for an upcoming launch

• Maintaining and updating existing in-line access marketing strategies and marketing materials for the current portfolio

• Supporting team in experimenting with and executing organized customer digital marketing efforts

• Partnering with our pricing, contracting and distribution team on the development, execution and rollout of contracting strategies

• Acting as organized customer’s EHR marketing lead, including leading Lymphoma’s execution on orderset strategy

Key Job Responsibilities

Strategy

• Supports the development and execution of the customer strategy and the end-to-end integrated customer experience

• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead

Content

• Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels

• Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs

• Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments

• Supports field deployment through communication, training and feedback loops

• Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment

• Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics

Execution

• Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. financial decision makers, payers, providers, GPOs, patients)

• Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes

• Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking

• Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns

• Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes

• Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution

People

• Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities

Demonstrates Proficiency within the following Key Competencies

Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way).

• Customer Understanding - I'm always learning about my customers, what they need, and the world they live in.

• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.

• Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.

• Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.

• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.

• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.

• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

• Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

Who You Are

Minimum Candidate Qualifications & Experience

• Bachelor’s degree

• Two years of marketing experience or one year of marketing experience and an MBA

• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights).

Additional Desired Candidate Qualifications & Experience

• MBA or other related graduate level degree preferred

• Marketing experience in relevant industries

• Experience working in an omnichannel (including field) marketing

• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement

• Experience creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes

• Experience leading/managing Agency partners including developing agency briefs and creating content derivatives

• Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics

• Relevant access-specific experience

Location

• This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus

• Relocation assistance is not available for this job posting.

The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company’s policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.