Production Lead

Asystem; Northern (KY); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

100% Remote

Flexible PTO

Annual Bonus

Job summary

DTCo is a boutique growth agency focused on growth strategy, media buying, ad/landing page creation and analytics. We seek a Production Lead to drive concepting, briefs, and execution for paid ads across Meta, TikTok and YouTube.

You will lead a small team, collaborate with account teams, and manage timelines, quality, and briefs to deliver high volumes of quality content for fast-growing clients. This is a 100% remote role with flexible PTO and annual bonus.

Qualifications

• 4-5 years experience in direct response ad design or relevant experience across both video and static mediums in an advertising or creative agency environment, with a portfolio that demonstrates this skill set.
• Experience managing team resource allocation.
• Some experience mentoring other junior team members.
• Excels in working cross-functionally, bringing your own + others' ideas to life.
• Inspired by scrappy creativity and the social landscape: comfortable creating stills + short video on iPhone.
• Proficient in Adobe Photoshop/Illustrator/Premiere/After Effects/Canva/CapCut/etc.
• Comfortable testing new tools to enhance and streamline work (eg. AI-driven, generative tools)
• This job requires a Bachelor's Degree in a related area

Responsibilities

• Brainstorm and ideate creative for Meta, TikTok, YouTube; analyze performance to guide decisions.
• Lead production briefs, mood boards, and film UGC to bring ideas to life.
• Lead briefing for Producers and Editors and define scopes and timelines.
• Monitor social and creative landscape for new trends.
• Design and edit static, animation, and video ads; uphold brand voice and guidelines.
• Guide junior team members through platform best practices; uphold QA standards.
• Execute UGC and studio production.
• Collaborate with Account teams on ad analysis and briefs; manage timelines and deliverables.
• Attend client kickoffs and support client communications.

Skills

Direct response ad design

Video and static media

Team resource allocation

Mentoring junior team members

Cross-functional collaboration

iPhone content creation

Adobe Photoshop

Illustrator

Premiere

After Effects

Canva

CapCut

Generative AI tools

Education

Bachelor's Degree in a related area

Tools

Adobe Photoshop

Illustrator

Premiere

After Effects

Canva

CapCut

Job description

DTCo Production Leads play a vital role in customer acquisition for our portfolio of clients. They lead briefing and project management for our content teams to bring some of the most cutting edge brands to life and add real value to their growth through designing paid ads that run on Meta, TikTok and YouTube.

This role works in partnership with a Senior Production Lead and ACD/CD.

Responsibilities:

Concept

• You’ll brainstorm and ideate creative, primarily for Meta but occasionally for TikTok and YouTube, analyzing previous performance to guide decisions
• You’ll lead the concepting of production briefs, development of story/mood boards and bring ideas to life by filming UGC
• You’ll lead briefing for our Producers and Editors
• You’ll define scopes and timelines for production and design projects
• You’ll monitor social and creative landscape for the “next” thing

Execution

• You’ll design and edit static, animation and video ads
• You’ll sustain brand voice through direct response ad copy and uphold brand guidelines
• You’ll follow and guide junior team members through platform best practices
• You’ll uphold QA standards for the team
• You’ll execute UGC and studio production

Organization and Project Management

• You’ll collaborate with Account teams on everything from ad analysis to concepting new briefs
• You’ll lead internal communication around project timelines and deliverables for our Production Associates and Video Editors
• You’ll guide junior team members through best practices
• You’ll contribute to a DTCo culture that pushes for a high volume of quality content
• You’ll ensure that briefs are actionable and that monthly deliverables are met
• You’ll seek to solve content problems through creativity and with appropriate urgency

Client facing

• You’ll attend client kick offs and break out sessions
• Support client facing communications and updates

Qualifications:

• 4-5 years experience in direct response ad design or relevant experience across both video and static mediums in an advertising or creative agency environment, with a portfolio that demonstrates this skill set
• Experience managing team resource allocation
• Some experience mentoring other junior team members
• Excels in working cross-functionally, bringing your own + others' ideas to life
• Inspired by scrappy creativity and the social landscape: comfortable creating stills + short video on iPhone
• Proficient in Adobe Photoshop/Illustrator/Premiere/After Effects/Canva/CapCut/etc.
• Comfortable testing new tools to enhance and streamline work (eg. AI-driven, generative tools)
• This job requires a Bachelor's Degree in a related area

Intangibles

• Primary: Organized, Proactive, Communicative
• Secondary: Gumption, Humble, Curious

Team Player

• Comfortable being relied on to balance workload and deliverables. Displays sense of urgency when necessary.
• A team player through and through: sees that no idea is too off the wall to surface, no job is too small to get done, and problems can be solved collaboratively.
• 100% Remote
• Flexible PTO
• Annual Bonus
• Leadership Participates in Day-to-Day Work
• Fun, High-Growth Clients
• Inclusive
• A Team That Has More Going On Than Just Work

What DTCo does

DTCo is a top flight, boutique growth agency, delivering on growth strategy, media buying, ad/landing page creation and advanced analytics. DTCo has made and changed businesses over the last 6 years and continues to differentiate by building a team that evolves and elevates our clients.