Product Planning Manager

Samsung Electronics Perú; Plano (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Job summary

Samsung Electronics America, Inc. is seeking a Product Planning Manager to shape the future of the Digital Appliances lineup. You will translate consumer and market insights into innovative product concepts and lead concept development with global and regional teams to drive growth.

The role requires strong business and technology understanding, 6+ years in product planning/management, and the ability to collaborate across functions. On-site in Plano, TX with travel as needed.

Qualifications

• 6 years of full-time experience in Product Planning or Product Management.
• Strong understanding of both business and technology.
• Bachelor’s degree or equivalent.
• Proven ability to apply systems thinking and bring ideas to market.

Responsibilities

• Shape the future of Samsung Digital Appliances product line-up by translating U.S. consumer, market, technology, and design insights into innovative, human-centered product concepts.
• Lead new concept development and strategic execution in partnership with global and regional teams.
• Present new concepts and their strategic rationale to secure alignment and investment.

Skills

Product Planning

Product Management

Presentation skills

MS Office

Data analysis

Ambiguity tolerance

Team collaboration

Education

MBA or Master’s in Business/Statistics/Marketing or related field

Tools

Sprinklr

Job description

Position Summary

This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

Position Objective

Shape the future of Samsung Digital Appliances product line-up by translating U.S. consumer, market, technology, and design insights into innovative, human-centered product concepts. Lead new concept development and strategic execution in partnership with global and regional teams to deliver differentiated solutions that drive growth. The Product Planning Manager plays a crucial role in shaping the future product line-up for the Samsung Digital Appliances (DA) division. The primary objective is to drive innovation and strategic growth by:

• 1. Market and trend analysis

  Monitoring and analyzing American consumer, market, technology, design, and industry trends to derive actionable insights. Conducting competitive benchmarking and investigating other market references to identify opportunities and areas for differentiation. Capturing and leveraging feedback from product reviews to drive continuous improvement in new product development.

• 2. New concept development

  Identifying consumer pain points and needs to define unmet market demands. Generating innovative product, feature, service, and use case ideas based on strong consumer insights. Developing and refining concepts, ensuring they are rooted in a clear understanding of consumer benefits, available technology, and market feasibility. Exploring Multi-Device Experience (MDE) scenarios leveraging Samsung SmartThings connectivity across various appliances.

• 3. Strategy development and execution

  Managing the ideation workshop process, including offline brainstorming sessions (in collaboration with the SEA CSMI team) and online idea market bulletins. Developing comprehensive strategies for new concepts, including market sizing, pricing, sales revenue and quantity forecasting, and go-to-market plans (in collaboration with Product Marketing). Collaborating with Samsung DA Korea HQ to assess technical feasibility, align product line-ups, and calculate Return on Investment (ROI). Partnering with the North America RHQ and subsidiary teams to gather regional insights, understand business landscapes and competition, and align with regional marketing and sales strategies. Investigating and collaborating with external companies to explore potential partnerships for new concept development. Presenting new concepts and their strategic rationale to Samsung DA Korea HQ to secure alignment and investment.

Skills and Qualifications

Minimum Qualifications

• 6 years of full-time experience in Product Planning or Product Management.
• Strong understanding of both business and technology.
• Bachelor’s degree or equivalent.
• Proven ability to apply systems thinking and bring ideas to market (e.g., creating new solutions, launching products).
• Strong business acumen with broad exposure to strategy, marketing, finance, operations, and product development.
• Highly creative, innovative, and consumer-focused mindset.
• Excellent presentation skills.
• Proficiency in Microsoft Office (PowerPoint, Excel).
• Experience with consumer data analysis (e.g., review crawling, Sprinklr usability) a plus.
• Comfortable working with ambiguity and adapting to last-minute changes.
• Team-oriented, prioritizing team success over individual recognition.
• Willingness to travel as needed.

Preferred Qualifications

• MBA or Master’s in Business, Statistics, Marketing, or related field preferred.
• Bilingual in Korean and English, enabling clear communication with global stakeholders.
• Ability to lead and actively participate in creative workshops and ideation sessions.
• Hands-on, flexible, and collaborative working style; comfortable experimenting with new approaches.
• Strong relationship-building skills with internal partners, fostering collaboration and identifying growth opportunities.
• Experience managing projects and agencies.
• Knowledge of the appliance market.
• Experience with the full New Concept Development (NCD) process.

#LI-Onsite #LI-BC1

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including:

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives, and many more.

In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

To discover more, please visit our official newsroom at (https://news.samsung.com/global/).