Product Planner – Alienware, Gaming

Dell Technologies Inc.; Round Rock (TX); On-site; USD 200,000 - 235,000; Full time

Job summary

Dell Technologies Inc. is seeking a Product Planner for Alienware to own the product definition from concept through launch across gaming laptops and desktops. You will write PRDs, set success metrics, and build business cases to grow Alienware’s share in premium gaming.

You will drive system-level decisions, balance performance and acoustics, and collaborate with engineering, procurement, and marketing to translate gamer insights into actionable requirements and launch-ready plans.

Qualifications

• 12+ years of related experience with a Bachelor’s degree; or 8+ years with a Master’s degree; or equivalent experience.
• 5+ years of relevant experience in product management including the launch of at least three flagship hardware products as the directly accountable product manager; gaming or enthusiast PC experience strongly preferred.
• Deep system understanding across x86 CPUs, discrete GPUs, memory technology, thermal design, high-refresh-rate displays and storage devices.
• Strong working knowledge of gaming display and graphics technologies, including high-refresh-rate and VRR displays, HDR and OLED panels, GPU software features such as upscaling and frame generation, and platform features that drive in-game performance and latency.
• Demonstrated ability to develop and implement product strategies aligned with company vision and gaming market trends.

Responsibilities

• Own the Product: Define a multiyear vision for one or more Alienware product lines from concept through launch.
• Build the Right System: Drive system-level decisions across CPU/GPU, memory, storage, displays, thermals, keyboards, and lighting.
• Drive Decisions: Lead cross-functional teams toward a unified product vision with clear priorities.
• Gather Market & Customer Insight: Leverage insights from regional sales teams, the gaming community, esports partners, reviewers, and research to prioritize opportunities.
• Tell the Story: Help build launch narratives with gamers, media, and sales, highlighting differentiators like performance and thermals.
• Display Excellent Communication: Deliver concise updates and presentations with data-driven recommendations to stakeholders.
• Operate like an Owner: Identify issues early, simplify, and move quickly when data is ambiguous.

Skills

Product management

Cross-functional collaboration

Leadership and communication

Market analysis

Education

Bachelor’s degree

Master’s degree

Job description

Product Planner – Alienware Alienware Product Management is a fast-paced environment where innovative thinking is prized. Our team defines and delivers Alienware’s portfolio of high-performance gaming laptops and desktops, supporting Dell’s $50B+ Client business and its position in the premium gaming market. We lead gamer research, portfolio strategy, product definition, and supplier alignment. We are passionate product visionaries looking to solve the biggest pain points for players – from competitive esports athletes to enthusiasts – and to continually push the limits of performance, thermals, and immersive experience. To achieve this, we work cross-functionally on technical matters with other departments including Engineering, CTO, Procurement, Industrial Design, and Marketing to bring the vision of our products to life.

Product Planner – Alienware Alienware Product Management is a fast-paced environment where innovative thinking is prized. Our team defines and delivers Alienware’s portfolio of high-performance gaming laptops and desktops, supporting Dell’s $50B+ Client business and its position in the premium gaming market. We lead gamer research, portfolio strategy, product definition, and supplier alignment. We are passionate product visionaries looking to solve the biggest pain points for players – from competitive esports athletes to enthusiasts – and to continually push the limits of performance, thermals, and immersive experience. To achieve this, we work cross-functionally on technical matters with other departments including Engineering, CTO, Procurement, Industrial Design, and Marketing to bring the vision of our products to life.

You Will:

• Own the Product : Define a multiyear vision for one or more Alienware product lines – gaming laptops, desktops, or both – and own the product definition from concept through launch. Write PRDs, set success metrics (performance, acoustics, reliability, customer satisfaction, and revenue) and be accountable for the outcomes of your product. Build business cases that deliver efficient coverage of the gaming market, align to Dell’s business goals, and grow Alienware’s share in premium gaming.

• Build the Right System: Drive system-level decisions across CPU/GPU, memory, storage, high-refresh displays, thermals, keyboards, and lighting. Balance performance, TDP, acoustics, weight, and battery life to deliver best-in-class frame rates and responsiveness. Continuously partner with silicon and component suppliers to stay ahead of gaming technology trends and shape their roadmaps to align with the trade-offs you’re making on your product.

• Drive Decisions: Lead and align cross-functional teams – including engineering, procurement, and design – toward a unified product vision with clear priorities. Help navigate a dynamic gaming technology landscape with rapidly evolving silicon cycles, game engine demands, and player expectations.

• Gather Market & Customer Insight: Leverage insights from regional sales teams, the gaming community, esports partners, reviewers, and dedicated research to prioritize investment opportunities within your product. Review competitive teardowns, benchmarks, and market analysis to understand the why behind gamer asks.

• Tell the Story:Help build the launch narrative that brings your vision to life with gamers, media, and sales. Partner with marketing to identify the key differentiators – performance, thermals, design, and the Alienware experience – that set your product apart from the competition.

• Display Excellent Communication: Deliver concise, executive-ready updates and presentations; frame options, trade-offs, and clear recommendations with data. Lead sales, media, and customer engagements to articulate your product vision and strategy to both internal and external stakeholders.

• Operate like an Owner: Identify issues early, simplify where possible and make the call. When data is ambiguous, create clarity with the tools you have and move with speed.

Essential Requirements

• 12+ years of related experience in a professional role with a Bachelor’s degree; or 8+ years with a Master’s degree; or equivalent experience.

• 5+ years of relevant experience in product management including the launch of at least three flagship hardware products as the directly accountable product manager; gaming or enthusiast PC experience strongly preferred.

• Deep system understanding across x86 CPUs, discrete GPUs, memory technology, thermal design, high-refresh-rate displays and storage devices.

• Strong working knowledge of gaming display and graphics technologies, including high-refresh-rate and variable refresh rate (VRR/G-SYNC/FreeSync) displays, HDR and OLED panels, GPU software features such as upscaling and frame generation, and the platform features that drive in-game performance and latency.

• Exceptional product sense – can turn gamer insights and competitive teardowns/benchmarks (including in-game FPS, thermal, and acoustic testing) into clear, testable requirements and bold bets within your product.

• Demonstrated ability to develop and implement product strategies aligned with company vision and gaming market trends.

• Strong market analysis skills, significant cross-functional collaboration experience and exceptional leadership and communication skills.

Nice to have

• Expertise with gaming-relevant AI features such as upscaling and frame generation, as well as on-device AI and NPU utilization, with familiarity with common gaming and AI benchmarks.

• Experience with gaming PC requirements like aggressive thermal envelopes, high-TDP GPUs, acoustic tuning, and overclocking.

• Familiarity with the supply base for GPUs, high-refresh displays, thermal solutions, batteries, and silicon offerings within the PC industry.

• Global customer exposure across various geographies and segments of the gaming market, and a genuine passion for PC gaming and the gaming community.

Compensation

Dell is committed to fair and equitable compensation practices. The salary range for this position is $200,000 - 235,000.

Benefits and Perks of working at Dell Technologies

Your life. Your health. Supported by your benefits. You can explore the overall benefits experience that awaits you as a Dell Technologies team member — right now atMyWellatDell.com