Product Partnerships - Partner Manager (New Verticals)

TikTok; San Francisco (CA); On-site; USD 80,000 - 130,000; Full time

Job summary

An innovative firm is seeking a Partner Manager to drive growth through strategic partnerships in key verticals like Travel and Automotive. This role involves collaborating with cross-functional teams to identify opportunities, managing complex integrations, and refining solutions to meet evolving business needs. The ideal candidate will have a strong background in management consulting or business development within tech, with a focus on lower-funnel advertising. Join a dynamic team dedicated to unlocking unprecedented growth and making a significant impact in the advertising landscape.

Qualifications

• 5+ years in management consulting or business development at a tech company.
• Experience with complex third-party integrations in relevant sectors.

Responsibilities

• Collaborate with teams to identify partnership opportunities and accelerate success.
• Manage partnership operations from initial contact to long-term growth planning.

Skills

Management Consulting

Channel Sales

Strategic Partnerships

Business Development

Analytical Skills

Presentation Skills

Job description

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Responsibilities

About the Team

The Monetization Product Partnerships team at TikTok is dedicated to unlocking unprecedented growth via partnerships. This specific Partner Manager role focuses on expanding partnerships within key verticals, including Travel, Automotive, and Local, driving advertising innovation.

Responsibilities

• Collaborate with cross-functional teams to understand needs and identify partnership opportunities to accelerate success and market readiness for new vertical-specific ad formats.
• Source and develop strategic partnerships aligned with monetization strategies and advertiser needs.
• Manage partnership operations from initial contact through integration and long-term growth planning.
• Lead complex integration projects, ensuring mutual value realization.
• Expand and refine existing solutions to meet evolving business and creator needs on TikTok.
• Represent TikTok professionally and ethically in external meetings and negotiations.
• Collaborate on product development with ad tech platforms, aligning with TikTok's challenges and goals.
• Support go-to-market strategies, co-marketing, and activations, improving value propositions and sales materials.
• Foster relationships to promote TikTok sales narratives and best practices.
• Engage in partnerships focused on optimizing creative outputs and technological solutions.
• Facilitate performance-focused partnerships, emphasizing lower-funnel optimization and new feature activation.
• Incorporate partner feedback into TikTok's product development.
• Work with partners to leverage optimization and reporting tools based on data.

Qualifications

Minimum Qualifications

• 5+ years in management consulting, channel sales, strategic partnerships, or business development at a tech company, with experience in Travel, Automotive, or Local sectors, and social performance advertising a plus.
• Experience working with platforms that support lower-funnel campaigns, catalog-based, and dynamic product ads.
• Understanding of challenges in shifting from brand/upper-funnel to result-driven channels.
• Proven growth project management in dynamic tech environments.
• Experience with complex third-party integrations in relevant sectors.

Preferred Qualifications

• Strategic thinker with attention to detail.
• Effective presentation skills for diverse audiences.
• Strong quantitative and analytical skills.
• Experience working in international or diverse teams.
• Deep sector-specific knowledge and understanding of sector challenges.