Product Owner, Product Digital Sales

Royal Caribbean Group; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Royal Caribbean Group is seeking a Product Owner to own the CruisingPower.com B2B site, developing its roadmap, UX, content strategy, and integration of marketing and selling tools for travel agents worldwide.

You will lead cross-functional initiatives, coordinate launches, and drive agent engagement, registrations, and site performance across international markets from our Miami base.

Qualifications

• Bachelor’s degree required; master’s degree preferred in Marketing or business.
• 3–5 years’ experience in a professional and analytical role and 2 years management experience in a comparable Internet-driven or technology development environment or industry.
• Familiarity with e-commerce distribution models desirable.
• Excellent written and verbal communication and negotiating skills.
• Web experience preferred.

Responsibilities

• Develop the strategic roadmap for the B2B site – CruisingPower.com.
• Manage the entire life cycle of a designated electronic product including UX and QA.
• Initiates new product development, manages content and oversees site navigation and graphics.
• Develops content strategy and coordinates cross-team participation for content/features development.
• Provide leadership support to Web Content Producer and support content management for CruisingPower and tools.
• Develop and maintain relationships with key partners to drive site growth opportunities.
• Coordinate market research focus groups and gather research as requested by management.
• Design and gather site feedback via surveys and coordinate launches.

Skills

Communication skills

Organization

Analytical skills

Negotiation

Web experience

PowerPoint

Excel

MS Office

Education

Bachelor's degree

Master's degree in Marketing or business

Tools

PowerPoint

Excel

MS Office

Job description

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Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

W e are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people . Together, w e are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

POSITION SUMMARY:

The Product Owner is responsible for the conception, development, implementation and operation of web-based products or applications for the trade channel. This position is accountable for developing and supporting the travel agent web site “CruisingPower.com” and all its associated Marketing and selling tools. — integrating information, shopping, and purchasing — for travel agents and for meeting corporate web site targets.
The Product Owner is accountable for increasing a portion of the overall percentage of web site visits, adoption, and engagement by implementing strategies* to help increase agent usage and overall agency/agent registrations for Royal Caribbean International and Celebrity Cruises across all international markets. This position has primary responsibility for supporting, and improving the travel agent web site design, user experience, content, and feature set.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Accountable for developing the strategic roadmap for the B2B site – CruisingPower.com.
• Accountable for the entire life cycle of a designated electronic product(s) to include the user experience, design, and QA.
• Initiates new product development, manages new content including copy, assets, and multi-media, and oversees the development of site navigation and graphics.
• Develops creative and content strategy of designated web pages by collaborating with Marketing, Global Offices/Markets, IT, Sales, Revenue Management, Trade Support & Service, and vendors. May coordinate cross-team participation in content/features development and identifying and documenting operational impacts.
• Provide leadership support to Web Content Producer. Supports content management for CruisingPower and its associated tools where applicable.
• Accountable for developing and maintaining relationships with key partners to capitalize on site growth opportunities, trends, training, and system optimization.
• Coordinates with market research focus groups and gathers research as requested or required by management.
• Designs and gathers site feedback via surveys.
• Reinforces communication with IT Portfolio Manager and 3rd party technology partners.
• Coordinates product and project launch initiatives including email, print, digital, social media, etc.
• Accountable for user acceptance testing (UAT), and overall support and maintenance with IT, third-party partners, and other vendors.
• Interprets marketing direction for branding and user experience.
• Drives and is accountable for product line development, expansion, and termination.
• Responsible for supporting the vision, goals & objectives, and key requirements for the international markets.

QUALIFICATIONS:

• Bachelor’s degree from an accredited college or university required master’s degree in Marketing or business preferred.
• Minimum 3-5 years’ experience in a professional and analytical role and 2 years management experience in a comparable Internet-driven or technology development environment or industry are required (or the equivalent combination of education and experience).
• Familiarity with e-commerce distribution models highly desirable.
• Must possess excellent written and verbal communication and negotiating skills.
• Must be a highly organized self-starter able to manage multiple concurrent work streams, producing high quality deliverables while working with minimum supervision.
• Web experience preferred.

KNOWLEDGE AND SKILLS:

• Must have the ability to prioritize and manage multiple responsibilities successfully.
• Ability to work in a complex, matrix environment where priorities change rapidly, and tight deadlines exist is required.
• Ability to assess, interpret and draw conclusions from complex business data and communicate findings and recommendations to others clearly and accurately.
• Ability to negotiate successfully and resolve conflict.
• Must be organized and self-motivated, adaptable to constant change and have a strategic and creative mindset.
• Must possess clear, concise, and professional verbal and written communication skills.
• Strong analytical skills.
• Ability to collaborate on strategies and craft tactical solutions to achieve strategic goals.
• Ability to document or describe strategy and tactics, implementation plans, metrics, success factors and contingency plans is required.
• Ability to propose metrics for measuring effectives of tactics and be able to understand and relate data in way that will provide useful information for assessing and enhancing product offerings.
• Strong computer skills, including web applications, MS Office, and sales database applications as well as extensive knowledge of PowerPoint, Excel, and Word to create and deliver executive level presentations.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon.

No im migration sp onsorshipis offered.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Groupand each of its subsidiaries prohibit and will not tolerate discrimination or harassment.