Product Operations and Marketing Manager

Hard Rock International; United States; Hybrid; USD 110,000 - 140,000; Full time

Job summary

Hard Rock International in the United States is seeking a Product Marketing Manager to ensure our digital products are accurately represented, effectively adopted, and consistently communicated across all guest touchpoints.

This role translates product capabilities into compelling digital experiences, launches, educational content, and marketing assets, owning product messaging, go-to-market readiness, and cross-channel representation. Collaboration with Product and Marketing teams is essential.

Qualifications

• 5+ years of experience in Product Marketing or Digital Marketing.
• Demonstrated success launching digital products and driving customer adoption.
• Strong experience creating product messaging, launch plans, presentations, videos, and training materials.

Responsibilities

• Lead product go-to-market planning for new digital product launches and feature releases.
• Develop product positioning, messaging, and launch materials in partnership with Product Managers.
• Ensure new capabilities are effectively communicated across all digital channels.
• Lead on-site activation events.
• Create and maintain product-focused content including videos, training materials, demos, release communications, and knowledge resources.

Job description

Our team members are the key to our company's success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description: The Product Marketing Manager is responsible for ensuring our digital products are accurately represented, effectively adopted, and consistently communicated across all guest touchpoints. This role serves as the bridge between Product Management and Marketing- translating product capabilities into compelling digital experiences, launch plans, educational content, and marketing assets. Unlike a Content Editor or Social Media Manager, this role owns the product messaging, go-to-market readiness, and digital product representation across channels, partnering with Marketing teams to ensure consistency and business impact.

Key Responsibilities

• Product Go-to-Market Lead go-to-market planning for new digital product launches and feature releases.
• Develop product positioning, messaging, and launch materials in partnership with Product Managers.
• Ensure new capabilities are effectively communicated across all digital channels.
• Lead on-site activation events
• Product Content & Enablement Create and maintain product-focused content including videos, training materials, demos, release communications, and knowledge resources.
• Ensure digital experiences accurately reflect the latest product capabilities and promotions.
• Support internal teams with product education and adoption materials.
• Cross-Functional Collaboration Partner closely with Product Management, Ops, Corporate Marketing, Property Marketing teams, and Unity Marketing.
• Coordinate with Corporate and Property Social Media Managers to ensure user moments and features are represented consistently across channels.
• Product Performance Measure adoption and optimize the engagement of product launches and marketing initiatives.
• Gather customer and stakeholder feedback to continuously improve product communication and adoption.

Qualifications

• 5+ years of experience in Product Marketing or Digital Marketing
• Demonstrated success launching digital products and driving customer adoption.
• Strong experience creating product messaging, launch plans, presentations, videos, and training materials.
• Excellent storytelling and communication skills with the ability to simplify complex product capabilities.
• Experience working cross-functionally with Product, Marketing, Creative, and Digital teams.
• Familiarity with digital content management systems, analytics platforms, and AI-assisted content creation tools.
• Experience with video creation and presentation tools (e.g., Camtasia, Adobe Creative Suite, Canva, or similar) is a plus.

Thank you for choosing us as your employer of choice!

Be Iconic represents the roots of our culture. The Seminole Tribe of Florida remains the only unconquered tribe in the United States of America. The Tribe established Seminole Gaming in 1979, when it opened the first high-stakes bingo hall in the United States. Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired Hard Rock International in March 2007—the first transaction of its kind by a Native American tribe. Today, Hard Rock International remains one of the most globally recognized companies in the world, with Hard Rock Hotel, Casino, Cafe and Rock Shop® venues in over 74 countries. With the continued growth of Seminole Gaming and Hard Rock International, Seminole Hard Rock Support Services was created to support all of our brands and lines of business. With the largest global footprint in the hospitality industry for over 50 years, our number-one job is to bring fun and excitement to our team members and our guests!