Product Marketing Strategy Lead

Simplify Healthcare; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative firm is seeking a Product Marketing Strategy Lead to bridge the gap between product development and market adoption. This role involves crafting compelling narratives, conducting market research, and executing go-to-market strategies. You will collaborate with cross-functional teams to ensure product messaging resonates with target audiences. If you have a passion for storytelling and technology, this is an exciting opportunity to drive impactful marketing programs in a dynamic environment.

Benefits

Competitive compensation package

Opportunities for professional growth

Dynamic work environment

Qualifications

• 3-5 years of experience in product marketing at an enterprise B2B SaaS company.
• Strong writer and communicator with a knack for storytelling.

Responsibilities

• Conduct in-depth research to understand target markets and industry trends.
• Create and execute comprehensive go-to-market plans for new product launches.

Skills

Product Marketing

Market Research

Content Creation

Data Analysis

Sales Enablement

Strategic Planning

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Bachelor's Degree in Business

Job description

Role:

The Product Marketing Strategy Lead plays a pivotal role in bridging the gap between product development and market adoption. At Simplify Healthcare, youll be the voice of our product(s), crafting compelling narratives that resonate with target audiences and drive sales. Youll wear many hats: strategist, storyteller, analyst, and collaborator, ultimately ensuring our product(s) achieve maximum impact in the market.

Responsibilities:

Market Research and Analysis:

• Conduct in-depth research to understand target markets, industry trends, and competitor landscapes.
• Develop detailed buyer personas and buyer journeys and identify customer pain points.

Product Positioning and Messaging:

• Define the unique value proposition and key differentiators for assigned product(s).
• Develop compelling messaging and communication materials (e.g., product briefs, case studies, presentations, website copy) that clearly articulate the products benefits.
• Ensure consistent messaging across all marketing channels and internal teams.

Go-to-Market Strategy and Execution:

• Create and execute comprehensive go-to-market plans for new product launches and major feature updates.
• Develop launch campaigns and collateral materials across various channels (e.g., email, social media, webinars, events).
• Manage agency and association relationships and oversee campaign production within budget and timelines.

Content Marketing and Storytelling:

• Plan and create engaging content (e.g., blog posts, whitepaper, ebooks, videos) that educates and informs target audiences about the products value.
• Collaborate with content writers and designers to develop high-quality marketing materials.
• Manage the content, social media, and campaign calendar.
• Optimize content for search engines and social media platforms.

Sales and Support Enablement:

• Equip sales teams with product knowledge, messaging, and competitive battle cards.
• Develop collateral to support the sales process.

Performance Measurement and Optimization:

• Analyze data to measure campaign performance and identify opportunities for improvement and optimization.
• Refine strategies and tactics based on data insights and market feedback.

Qualifications:

• Bachelors degree in marketing, communications, business, or a related field.
• 3-5 years of experience in product marketing at an enterprise B2B SaaS company.
• Strong writer and communicator, with a knack for storytelling and a track record of building engaging content.
• Experience developing narratives, marketing programs, and product launches.
• Portfolio of impactful marketing content, sales enablement materials, customer-facing assets, and a track record of creating successful marketing programs.
• Influencers that can work well cross-functionally and across different levels in the organization.
• Go-getter, experienced in driving and launching GTM programs/campaigns.

Additional Information:

• This is a general job description and specific responsibilities may vary depending on the product(s) and team structure.
• We offer a competitive compensation package and a dynamic work environment with opportunities for professional growth.
• If you are a passionate and results-oriented marketer with a knack for storytelling and a love for technology, we encourage you to apply!

If you have any questions, please direct your inquiries to [e-mail]