Product Marketing Strategist for Peace Studies

University of San Diego; San Diego (CA); On-site; USD 39,000 - 48,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement contribution

On-campus Fitness Centers

Job summary

The University of San Diego’s Kroc School of Peace Studies seeks a Product Marketing Specialist to lead market positioning and lead generation for academic programs, driving enrollment and tuition revenue with a collaborative, mission-driven approach.

The role manages CRM data, digital outreach, content creation, and analytics to boost program visibility while aligning with USD branding across multiple platforms.

Qualifications

• Bachelor’s degree from an accredited college or university.
• 2 years of marketing experience, preferably in higher education.
• 1–2 years managing CRM databases and producing reports.
• Strong experience with social media and online advertising.
• Proficient in Microsoft Office, Google Workspace, and Adobe Creative Cloud.
• Ability to manage complex projects independently.
• Knowledge of AP style.

Responsibilities

• Develop and execute digital outreach, email campaigns and social media for student recruitment.
• Manage agency partners and coordinate with Recruitment/Admissions and Marketing teams.
• Create content for social channels (Facebook, Instagram, LinkedIn, TikTok).
• Track reach using analytics tools and prepare reports for stakeholders.
• Administer CRM systems (HubSpot, Salesforce) and maintain data integrity.
• Support non-digital marketing for events and alumni engagement.

Skills

Marketing

CRM management

Social media

Project management

Design software

Education

Bachelor’s degree

Tools

HubSpot CRM

Salesforce CRM

Adobe Creative Cloud

Cascade Server

MS Office

G Suite

Job description

The University of San Diego’s Kroc School of Peace Studies seeks a Product Marketing Specialist to lead market positioning and lead generation for academic programs, driving enrollment and tuition revenue with a collaborative, mission-driven approach.

The role manages CRM data, digital outreach, content creation, and analytics to boost program visibility while aligning with USD branding across multiple platforms.