Product Marketing Strategist

US Conec, Ltd.; Hickory (NC); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary with performance‑dr

4 weeks PTO + holidays

Comprehensive medical, dental, vision

401(k) with employer match

Collaborative culture focused on创新

Career growth opportunities

Job summary

US Conec, Ltd. is seeking a Product Marketing Strategist to shape how our technologies are positioned and communicated globally.

You will translate complex technical concepts into customer-focused messaging and collaborate with engineering, sales, creative, digital, and marketing teams to drive business growth. You will develop differentiated positioning, support launches, and create high-quality technical and marketing content for a variety of channels while conducting market research and

Qualifications

• Bachelor’s degree or equivalent in marketing, communications, business, engineering, or related field.
• 2–3 years of experience in product marketing, technical marketing, marketing communications, or related discipline.
• Exceptional writing, editing, and storytelling skills with ability to simplify complex concepts.

Responsibilities

• Partner with product managers, engineers, and subject matter experts to understand products, technologies, applications, and market opportunities.
• Develop differentiated product positioning, value propositions, messaging frameworks, and brand narratives.
• Support marketing strategies for new product launches, existing portfolios, campaigns, and thought leadership initiatives.
• Create technical and marketing content for websites, digital campaigns, social media, presentations, videos, ads, trade shows, and sales enablement materials.
• Develop campaign concepts, content plans, and messaging strategies aligned with business objectives.
• Collaborate with cross-functional teams to execute product marketing initiatives across multiple channels.
• Ensure product messaging aligns with brand strategy and market leadership.
• Conduct market research, competitive analysis, and industry monitoring to identify trends and gaps.
• Plan and prioritize product demonstrations, exhibits, and displays for trade shows worldwide.
• Manage trade show displays from concept to execution, coordinating internal teams and vendors.
• Lead multiple projects with timelines, deliverables, stakeholders, and vendor relationships.

Skills

Writing and storytelling

Editing

Strategic thinking

Project management

Cross-functional collaboration

Strong communication

Time management

Education

Bachelor’s degree in Marketing, Communications, Business, Engineering

Tools

Microsoft Office Suite

CMS

ERP systems

Job description

Engineering Innovation. Precision Plastics. Powering AI.

USConec, Ltd. is a trusted, global company that prides itself on engineering excellence—creating innovative connectivity solutions that support today’s most important technologies. We foster a friendly, inclusive culture that values teamwork, creativity, and mutual respect. At USConec, you’ll find real opportunities to grow and make a meaningful impact in a company that genuinely cares about its people and its customers. With competitive compensation, excellent benefits, and a supportive environment, this is a place where you can build your future—whether your interests lie in manufacturing, engineering, operations, or beyond.

Product Marketing Strategist

Overview

US Conec is seeking a Product Marketing Strategist to help shape how our innovative technologies are positioned and communicated across global markets. This role serves as a key link between Product Line Management and Marketing Communications, translating complex technical concepts into compelling customer-focused messaging while collaborating across engineering, sales, creative, digital, and marketing teams to support business growth.

Responsibilities

• Partner with product managers, engineers, and subject matter experts to develop a deep understanding of products, technologies, applications, customer needs, and market opportunities.
• Develop differentiated product positioning, value propositions, messaging frameworks, and brand narratives that clearly communicate customer value.
• Support marketing strategies for new product launches, existing product portfolios, campaigns, and thought leadership initiatives.
• Create high-quality technical and marketing content for websites, digital campaigns, social media, presentations, videos, advertisements, trade shows, and sales enablement materials.
• Develop campaign concepts, creative briefs, content plans, and messaging strategies that align with business objectives and customer needs.
• Collaborate with cross-functional stakeholders to execute coordinated product marketing initiatives across multiple channels.
• Ensure product messaging and communications remain consistent with US Conec’s brand strategy, market positioning, and technology leadership.
• Conduct market research, competitive analysis, and industry monitoring to identify trends, opportunities, and messaging gaps.
• Support planning and prioritization of product demonstrations, exhibits, and displays for trade shows and industry events worldwide.
• Manage trade show product displays from concept through execution, coordinating internal teams and external vendors to ensure successful event readiness.
• Lead multiple projects simultaneously while managing timelines, deliverables, stakeholders, and vendor relationships.
• Support additional marketing and communications initiatives as business needs evolve.

Must Haves

• Bachelor’s degree in Marketing, Communications, Business, Engineering, or a related field.
• 2–3 years of experience in product marketing, technical marketing, marketing communications, content strategy, or a related discipline.
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical concepts for diverse audiences.
• Strong understanding of product positioning, value propositions, customer needs, and integrated marketing strategies.
• Technical aptitude with the ability to collaborate effectively with engineers, product managers, and other technical stakeholders.
• Strong project management, organizational, and time management skills.
• Ability to manage multiple priorities and cross-functional initiatives in a fast-paced environment.
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, Outlook, and Teams.
• Ability to travel occasionally as business needs require.

Nice to Haves

• Experience working in a technical, engineering-focused, manufacturing, telecommunications, or B2B environment.
• Experience supporting product launches, integrated marketing campaigns, trade shows, or technical product demonstrations.
• Familiarity with content management systems (CMS), project management platforms, and ERP systems.
• Experience conducting competitive intelligence or market research initiatives.
• Knowledge of fiber optic connectivity, data center infrastructure, or related technology markets.
• Experience collaborating with external creative agencies, vendors, or event partners.

What We Offer

• Competitive salary with performance-based bonus potential
• 4 weeks of PTO plus paid holidays
• Comprehensive medical, dental, and vision coverage
• 401(k) with employer match
• A collaborative culture focused on innovation and continuous improvement
• Opportunities for career growth within a global technology leader

US Conec will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

U S Conec is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status, or any other legally protected characteristics

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in US Conec, Ltd.’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.