Product Marketing Specialist

Consumers Credit Union, Illinois; Lake Forest (IL); Hybrid; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) plan

Pension eligibility after six months

Job summary

Consumers Credit Union in Lake Forest, IL, is seeking a Product Marketing Specialist to lead our affiliate marketing program and oversee the digital offers platform. You will partner with internal teams and external partners to optimize campaigns, drive growth, and deliver data-driven insights.

The role requires a strong marketer with analytics, a strategic mindset, and excellent communication skills to ensure compelling product offers and consistent brand messaging across channels.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing experience, preferably within financial services.
• 8+ years of relevant marketing experience in lieu of a degree, preferably within financial services.
• Experience in affiliate marketing, digital marketing, or strategic partner management; campaign execution and performance optimization.

Responsibilities

• Lead and optimize CCU’s affiliate marketing program, liaising with our affiliate agency and internal teams.
• Monitor program performance, profitability, application quality, and partner ROI; provide insights to leadership.
• Manage affiliate relationships and commission structures to support growth and profitability goals.
• Administer and optimize CCU’s digital offers platform; coordinate campaigns with product, marketing, finance, and partners.
• Ensure offers and content are accurate, compelling, and aligned with conversion objectives.
• Monitor performance, resolve issues, and use data to improve campaign effectiveness.
• Coordinate creation and delivery of marketing materials (web content, emails, presentations, tools).
• Execute product marketing campaigns and support go-to-market initiatives; assist with launches and training.
• Cross-functionally ensure consistent messaging, brand standards, and strong member experience across channels.

Skills

Affiliate marketing

Digital marketing

Strategic partnerships

Campaign optimization

Data analysis

Communication

Education

Bachelor's degree in Marketing/Business

8+ years of relevant marketing experience in lieu of a degree

Tools

Affiliate networks

Digital offers platform

Job description

Lake Forest - Corporate Office
300 N Field Drive
Lake Forest, IL 60045, USA

Description

At Consumers Credit Union (CCU), we’re dedicated to helping our members achieve financial success through innovative products, exceptional service, and meaningful relationships. We’re looking for a Product Marketing Specialist who thrives at the intersection of marketing, analytics, product strategy, and partnership management.

In this role, you’ll lead our affiliate marketing program, oversee our digital offers platform, and collaborate across the organization to bring product marketing initiatives to life. If you’re a data-driven marketer who enjoys building relationships, optimizing campaigns, and turning insights into action, we’d love to hear from you.

Schedule/Location

• This position offers a hybrid work schedule where 2-3 days of your work will be onsite at our Lake Forest corporate office and the rest will be spent working remotely.
• Local Northern IL / Southeast WI candidates only!

What You’ll Do

• Lead and optimize CCU’s affiliate marketing program, serving as the primary liaison between our affiliate agency and internal stakeholders.
• Monitor program performance, profitability, application quality, and partner ROI, providing insights and recommendations to leadership.
• Manage affiliate relationships and commission structures to support growth and profitability goals.
• Administer and optimize CCU’s digital offers platform, coordinating campaigns with product, marketing, finance, digital banking, and external partners.
• Ensure product offers and content are accurate, compelling, and aligned with conversion objectives.
• Monitor performance, resolve issues, and leverage data insights to improve campaign effectiveness.
• Coordinate the creation and delivery of marketing materials, including web content, emails, presentations, sales tools, and collateral.
• Execute product marketing campaigns and support go-to-market initiatives that drive awareness, adoption, and growth.
• Assist with product launches, enhancements, testing, and training materials to ensure successful implementation and frontline readiness.
• Partner cross-functionally to maintain consistent messaging, brand standards, and a strong member experience across channels.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, Communications, or a related.
• 5+ years of marketing experience, preferably within financial services.
• 8+ years of relevant marketing experience in lieu of a degree, preferably within financial services.
• Experience in affiliate marketing, digital marketing, or strategic partner management as well as experience with campaign execution and performance optimization.
• Knowledge of financial products and services, particularly lending products.
• Analytical and comfortable using data to guide decisions and measure success.
• Comfort working with multiple systems and technical platforms.
• Strong communicator who excels at collaborating across teams and external partners while managing multiple projects in a fast-paced environment.

The salary range for this role is $78,198 - $125,114 per year. This role is eligible for an annual bonus opportunity. A specific salary offer considers factors including but not limited to skill sets, experience and training, licensure and certifications, and other business and organizational needs. It is not typical for an individual to be hired at or near the top of the salary range and compensation decisions are dependent on the facts and circumstances of each case.

Consumers Credit Union provides eligible employees an opportunity to participate in our medical (High Deductible, HMO and PPO), dental, vision, spending accounts, short-term disability, long-term disability, life insurance and other plans effective date of hire. You will be eligible to participate in the 401(k) savings plan at any time. You will be automatically enrolled in the pension plan following six months of employment and 1,000 hours of service and reaching age 20.

Founded in 1930 and headquartered in Lake Forest, IL, Consumers Credit Union has $4.6 billion in assets and serves more than 285,000 members, making it one of the largest credit unions in the state. CCU believes that nobody needs banks on every corner, but everyone needs people who are in their corner. We’ve been recognized as a Great Place to Work®, and we’re committed to growing both our business and our people. To learn more, visit myconsumers.org

Equal Opportunity Employer

CCU complies with the requirements and spirit of the law in the implementation of all facets of equal opportunity in employment. There will be no discrimination on the basis of race, ancestry, color, religion, sex, sexual orientation, gender identity, marital status, pregnancy, age, national origin, citizenship, disability, genetic information, military status (including unfavorable discharge from the military), criminal or arrest history (unless job related), crime victim status, or any other protected characteristic in the recruitment, selection, training, utilization, promotion, termination, or any other employment actions or term and condition of employment. CCU complies with applicable state and local laws governing non-discrimination in employment in every location in which CCU has facilities.

We are committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. If reasonable accommodation is needed to participate in the job application or interview process please contact our Human Resources team at: [e-mail] or 877-275-2228.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.