Product Marketing Specialist

Joerns Healthcare Inc; Charlotte (NC); Hybrid; USD 70,000 - 82,000; Full time

Benefits offered by this job

Medical and insurance offerings

401(k) retirement plan

Hands-on training

Job summary

Joerns Healthcare Inc is seeking a Product Marketing Specialist to drive positioning, messaging, and GTM execution for its product portfolio. You will translate capabilities into compelling content, develop sales tools, and partner with sales, product, and commercial teams to accelerate awareness, adoption, and revenue growth.

The role involves creating enablement materials, conducting market research, and analyzing campaign performance.

Qualifications

• Understanding of product marketing fundamentals and messaging translation.
• Ability to draft clear, commercially compelling content.
• Strong data analytics using marketing and CRM tools.
• English fluency; Spanish or German is preferred.

Responsibilities

• Develop and maintain product positioning, messaging, and value propositions.
• Conduct competitive analysis and gather voice-of-customer insights.
• Create sales enablement materials, including sheets, presentations, and battle cards.
• Collaborate with product, sales, operations, and engineering on launches and campaigns.
• Support demonstrations and act as a commercial translation partner.
• Maintain product marketing content, website pages, and dashboards.
• Monitor marketing metrics and recommend improvements.
• Participate in internal training and product education initiatives.
• Support tradeshow activities including booth setup and materials.
• Assist with special projects; hybrid role with weekly office days.

Skills

Product marketing fundamentals

Content writing

Problem solving

Data analysis

Cross-functional collaboration

Market research

Launch & commercialization

Multitasking

Communication skills

CRM analytics

Education

Bachelor's degree in Marketing, Business, or related field

Tools

MS Office

CRM tools

Analytics tools

Job description

Position Summary

The Product Marketing Specialist supports the positioning, messaging, and go-to-market execution for products within the Joerns portfolio. This role helps translate product capabilities into compelling content and sales tools, conducts market and competitive research, and partners with sales, product, and commercial teams to drive product awareness, adoption, and revenue growth.

Major Duties & Responsibilities

• Develop and maintain product positioning, messaging, and value propositions for assigned product categories.
• Conduct competitive analysis, gather voice-of-customer insights, and monitor industry trends to inform messaging and positioning.
• Create and maintain sales enablement materials, including product sheets, presentations, battle cards, and bid/proposal content.
• Collaborate with product, sales, operations, and engineering teams to plan and execute product launches and campaigns.
• Support customer and field demonstrations, serving as a commercial translation partner on assigned product categories for internal teams and external stakeholders.
• Maintain product marketing content, website product pages, and campaign performance dashboards.
• Monitor product marketing metrics such as campaign performance, lead generation, and win/loss trends; provide recommendations for improvements.
• Participate in internal training sessions and product education initiatives.
• Support tradeshow and industry conference activities, including booth setup coordination, materials preparation, and on-site product representation.
• Assist with special projects as assigned.
• This position is a hybrid role with several days in the office each week.

Required Education

• Bachelor's degree in Marketing, Business, or related field.

Required Skills & Experience

• Understanding of product marketing fundamentals, with the capability to convert customer and clinical insights into clear, differentiated messaging and content.
• Ability to draft clear, commercially compelling content while ensuring product claims are supportable, approved, and appropriately reviewed before external use.
• Adept at problem solving and critical thinking - must be able to evaluate market and sales feedback, propose solutions, and translate them into effective marketing content and campaigns.
• Strong data analysis capabilities, including comfort using marketing and CRM analytics tools to interpret campaign and sales performance data to support decisions.
• Excellent written and verbal communication skills, with the ability to write clear, persuasive marketing and sales content; ability to work collaboratively with sales, product, design, and other cross-functional partners.
• Ability to conduct market research, gather customer insights, evaluate competitive products, and identify trends.
• Working knowledge of product management processes and launch/commercialization workflows, to support effective collaboration with product management on launches and roadmap execution.
• Ability to work collaboratively and manage multiple priorities in a fast-paced environment.
• As a representative of Joerns Healthcare, a professional demeanor is required at all times with internal and external interactions.
• Proficiency in MS Office; familiarity with CRM or analytics tools is a plus.
• English fluency, fluency in Spanish and/or German is preferred.

Preferred Skills, Experience & Education

• Experience in healthcare or medical device industry, or in a B2B marketing role with sales enablement or bid/proposal responsibilities.

About Joerns

Joerns Healthcare is a leading manufacturer of healthcare bed systems, patient lifting and repositioning solutions, therapeutic support surfaces, and complementary services. We enable the care and comfort of chronically ill patients in both institutional and home care settings.

We continually strive to provide exceptional product and service solutions that deliver positive clinical, operational, and financial outcomes for our customers. We are currently seeking skilled, motivated, and dedicated professionals to join our team. We offer hands-on training, a comprehensive benefits package, and a rewarding work environment.

We are currently searching for skilled, self-motivated and dedicated professionals to add to our team. We offer hands-on training, benefits and an outstanding work environment.

Benefits

In addition to offering a competitive salary based on industry standards, Joerns Healthcare rewards employees with a variety of medical and insurance offerings, and a robust 401(k) retirement plan.

Min

USD $70,000.00/Yr.

Max

USD $82,000.00/Yr.