Product Marketing Specialist

ABB; Cary (NC); Remote; USD 75,000 - 100,000; Full time

Job summary

ABB is seeking a Product Marketing Specialist to spearhead marketing strategies in the Electrification Distribution Solutions sector. This role involves collaborating on strategic marketing plans, conducting market research, and driving sales efficiency. Ideal candidates have a Bachelor's degree and extensive marketing experience, especially in Electrification products, and must travel up to 70% of the time.

Qualifications

• 8 years of experience in Marketing, Sales, Business Development, or Engineering.
• Familiarity with Electrification products.
• Experience with Enterprise Resource Planning and Standard Operating Procedures.

Responsibilities

• Coordinate sales activities and market research to meet business goals.
• Formulate complex proposals addressing technical and commercial considerations.
• Monitor market trends and recommend improvements to marketing strategies.

Skills

Market Research

Sales Strategy

Competitor Analysis

Customer Engagement

Education

Bachelor’s degree in Engineering, Marketing, or Business Management

Job description

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At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Product Market Manager


Your role and responsibilities:

In this role, you will coordinate sales activities, events, proposals, and market research to meet business goals and increase market share. This role will be focused on markets in Canada, Europe, Middle East, and Asia Pacific regions. Working within the grid components group of the Electrification Distribution Solutions in Pinetops, North Carolina, you will be responsible for implementing product marketing strategies in line with global product strategy.

The work model for the role is: - Remote

This role is contributing to the Electrification - Distribution Solutions Division in Pinetops, North Carolina.

You will be mainly accountable to:

• Collaborate with management to define strategic marketing plans and support relevant implementation, including communication and support to the business units to translate it into a relevant marketing strategy. Collects data and provides sound market and competitor intelligence analyses related to global markets and trends. Tracks and provides global market research and analysis results, identifying existing gaps or new growth opportunities.
• Monitor market trends and accordingly recommends improvements in the marketing strategy and plans to meet changing market and competitive landscapes. Provides appropriate market information to support long- to mid-term decision-making on the marketing strategy.
• Provide support in defining the end-user value proposition and communicates it to the target segment, both internal and external.
• Drive sales efficiency by ensuring every salesperson possesses appropriate product and tool knowledge, including both technical and sales aspects.
• Visit customers to understand their needs and ensures the resolution of customer issues.
• Formulate complex proposals, by providing best available product(s)/solution(s) while appropriately addressing technical and commercial considerations for each individual opportunity. Ensures proposals are completed in a timely manner and with appropriate level of detail, including full and accurate cost modeling.
  
  

Our team dynamics

You will join a dynamic, talented, and high performing team, where you will be able to thrive.


Qualifications for the role:

• Bachelor’s degree in Engineering, Marketing, or Business Management is preferred.
• 8 years of experience in Marketing, Sales, Pricing, Business Development or Engineering, working as a Business Development Manager, Sales Engineer, Proposals Specialist, or similar, with Electrification products.
• Demonstrated experience working with Enterprise Resource Planning and Standard Operating Procedures.
• Sound knowledge of quotations and proposals, as well as understanding of exports and the international market.
• Familiar with Canada, Europe, Middle East, and Asia Pacific regions and languages is beneficial but not required.
• Travel up to 70%
• Candidates must already have a work authorization that would permit them to work for ABB in the US.
  
  
  

More about us:

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability enabled connected solutions at its core, the offering includes medium-voltage air-and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory

We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.

Equal Employment Opportunity and Affirmative Action at ABB

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [e-mail]. Resumes and applications will not be accepted in this manner.

MyBenefitsABB.com

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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