Product Marketing Senior Manager - CVS Media Exchange (CMX)

Hispanic Alliance for Career Enhancement; Traverse City (MI); Hybrid; USD 82,000 - 200,000; Full time

Job summary

A leading health solutions company is seeking a Senior Product Marketing Manager to lead marketing strategies within their retail media network. This role involves collaborating with cross-functional teams to develop product strategies, enhance customer engagement, and drive revenue growth. The ideal candidate will have extensive experience in digital marketing and retail media, with strong analytical and communication skills.

Benefits

Affordable medical plan options

401(k) plan with matching contributions

Employee stock purchase plan

Wellness programs and counseling

Flexible work schedules

Tuition assistance

Qualifications

• 5+ years of marketing experience in retail/CPG and digital media.
• Experience in product marketing for digital advertising or B2B software preferred.
• Proven ability to work cross-functionally with various teams.

Responsibilities

• Develop and execute marketing plans for CMX audience and measurement.
• Provide guidance on go-to-market strategy for data science and business intelligence.
• Craft marketing materials to drive product adoption and revenue.

Skills

Cross-functional leadership

Digital marketing

Retail media strategy

Communication skills

Analytical thinking

Education

Bachelor's degree in Business, Marketing or related field

Job description

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Our Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS's in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

Position Summary

Within our fast-growing retail media network, CVS Media Exchange (CMX), we are seeking an experienced Senior Product Marketing Manager. This leader is responsible for leading the development and execution of comprehensive marketing and sales enablement strategies that work backwards from the needs of our customers and drive awareness and adoption of digital solutions. In this role, you will partner with cross functional teams to conduct research and build business cases to shape the digital product strategy and roadmap. With a growing suite of advertising products, you will develop go-to-market strategies and plans that include persona definition, audience & measurement product positioning, and messaging, and craft materials for Sales and external stakeholders to drive product adoption and revenue.

The ideal candidate will be collaborative, results oriented, and manically focused on building product strategies that solve market needs - with a track record of successfully launching features in the market. As part of a small team, you will need to be comfortable operating with autonomy and thrive in a startup environment. The Senior Product Marketing Manager will also have strong writing and communication skills, and proven ability to own new initiatives in partnership with cross-functional teams (sales, marketing, product, data science & more). Experience working in media or retail advertising is preferred.

Your responsibilities will include:

• Craft and execute product-specific marketing plans and strategies to advance CMX audience & measurement positioning and adoption
• Develop client-centric audience & measurement narratives to ensure continuity of messaging and presentation of product value and benefits
• Provide guidance to the data science & business intelligence teams on their go-to-market strategy and identify channels, tactics, and content for campaigns
• Build marketing & sales enablement strategies that translate technical information into commercially relevant assets including presentations, product videos, sell sheets, case studies, infographics, PR and more
• Be the advocate and voice of the customer by leveraging primary and secondary research to get a deeper understanding of our customer segments and markets and sharing with internal teams

Location

This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office of 3 days a week (Tuesday - Thursday): Wellesley, MA, Woonsocket, RI, New York, NY, Blue Bell, PA, or Chicago, IL.

Required Qualifications:

• 5+ years of marketing experience with a foundation of retail/CPG ecosystem and digital media
• 3+ years cross-functional leadership experience
• 2+ years of retail media or retail agency strategy experience
• 2+ years of digital marketing experience including examples of testing and validating new opportunities

Preferred Qualifications:

• Experience in product marketing for digital advertising, B2B software, data products, or ideally, Retail Media
• Clear understanding of the retail media landscape and solid understanding of advertising ecosystem and platforms
• Proven ability to work cross functionally with data science, product management, marketing and sales teams
• Excellent communication skills in both written and oral forms across a diverse audience base
• Structured thinker and analytical, comfortable mining and utilizing data for strategy and collateral creation
• Self-motivated and embrace working in a continuously evolving, fast-paced environment

Education
Bachelor's degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required.

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 05/30/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.