The Product Marketing & Sales Enablement Manager develops positioning, messaging, and sales enablement materials for RTS’s SAP AMS and MSP service lines and maintains consistent AI messaging across all RTS offerings. Working under the VP of Marketing’s strategic direction, this role independently manages day-to-day execution within established priorities and messaging frameworks. As a member of the marketing leadership team, the role partners with Sales, Demand Generation, and offering leaders to translate service capabilities into clear customer-facing content and manages the graphic designer to support marketing and sales priorities.
Key Responsibilities
- Develop and maintain positioning and messaging for SAP AMS and MSP services offerings within the strategic framework established by the VP of Marketing
- Develop and maintain consistent AI messaging across RTS offerings, partnering with offering owners and technical leaders to validate capabilities, claims, and customer benefits
- Create and maintain sales enablement materials, including battlecards, one-pagers, presentations, and training resources
- Partner with Sales leadership to identify enablement needs and deliver content and training that support customer conversations
- Collaborate with the Demand Generation team to align campaign messaging with approved positioning and service offerings
- Own RTS’s voice of customer program, including win/loss interviews, customer advisory input and customer feedback, and turn those insights into positioning, messaging, product feedback and sales enablement materials
- Manage the graphic designer, including setting priorities, assigning work, providing feedback and coaching, and conducting performance reviews
- Coordinate design requests across enablement, brand, and campaign work, balancing priorities and available capacity
- Conduct competitive research and incorporate relevant findings into messaging and enablement materials
- Support service launches through coordinated messaging, sales readiness, and enablement rollout
- Maintain an accessible, current sales enablement content library and improve materials based on usage and Sales feedback
- Provide positioning and customer-value input to pricing and packaging discussions
- Other duties as assigned
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent years of relevant professional experience
- Three to five years of relevant experience in product marketing, sales enablement, or a combination of both, preferably in B2B technology or services
- Demonstrated ability to develop positioning and messaging within an established strategy and independently manage execution
- Experience creating sales materials and translating technical capabilities into clear, accurate customer-facing content
- Ability to supervise and develop a graphic designer, establish priorities, and provide constructive feedback; prior supervisory experience preferred
- Strong writing, presentation, collaboration, and project management skills
- Ability to manage multiple offerings and workstreams while balancing competing priorities
- Experience in the SAP ecosystem, managed services, or IT services preferred
- Familiarity with AI-enabled offerings and the ability to communicate their capabilities and benefits accurately preferred