Product Marketing Manager, Webex Customer Experience

Cisco; Durham (NC); Remote; USD 120,000 - 180,000; Full time

Job summary

Cisco is seeking a Product Marketing Director for its Webex Contact Center to drive impactful marketing strategies in a high-growth environment. This role involves collaborating with various teams to enhance product messaging and positioning while leading marketing initiatives that resonate with customers. The ideal candidate will have extensive experience in tech product marketing, particularly in B2B SaaS environments, and a passion for storytelling and clear communication.

Benefits

Dedicated paid time off to volunteer (80 hours per year)

Inclusive Communities for employee engagement

Qualifications

• 7+ years of proven experience in tech product marketing.
• Experience with cloud implementations and AI in contact centers preferred.
• B2B SaaS experience required.

Responsibilities

• Spearhead product messaging and positioning initiatives.
• Lead product marketing launches and create sales enablement tools.
• Collaborate with cross-functional teams to support business goals.

Skills

Creative Problem Solving

Strong Writing Skills

Graphic Skills

Analytical Skills

Education

Bachelor’s degree in marketing, business, or relevant field

Job description

The application window is expected to close on: 6/15/25.

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Meet the Team

At Webex by Cisco, we are laser-focused on capturing the $17B cloud contact center market opportunity and are growing a world-class team to help us get there!

Webex Contact Center is a "big bet" product for Cisco, and this is a unique opportunity for a seasoned product marketing director to have a big impact at a Fortune 100 company and further accelerate our continued rapid category market share growth.

As part of our customer experience solution offering in our market-leading collaboration portfolio, Webex Contact Center provides the capability to connect and personalize every interaction a customer has with a business - from proactive digital communications, to self-service, to human engagement - all with our AI-powered, customer-trusted platform.

This is a high-impact, results-oriented role in the Webex Marketing organization, where you will work collaboratively with Product Management, Sales, Go-To-Market, and cross-functional Marketing teams (Solutions, Devices, Customer Advocacy, Brand, Integrated Marketing) in support of our business goals for Webex Contact Center.

This position is eligible to be fully remote where applicable.

Your Impact

You will be an instrumental and influential marketer who spearheads initiatives such as development and communication of crisp and compelling always-on product messaging and positioning, amplification of ongoing product innovations through launches and event presentations, creation of buyer journey messaging and supporting content, development of tools for sales and partner enablement, and strategic efforts with analysts.

* Maintain a deep understanding of market dynamics, customer insights, competitive landscape, and go-to-market strategies in target markets and target audiences to inform messaging and marketing strategies.

* Be a subject matter expert who develops compelling marketing plans, differentiated value propositions, use cases, product positioning and customer-focused messaging and content assets that aligns with their key buyer, influencer, and stakeholder priorities and where they are in their buying journey.

* Lead product marketing launches including various marketing tactics - press releases, launch materials, customer presentations and sales training materials.

* Bring clarity and conciseness to product communications, ensuring messages are clear, straightforward, and focused on describing the value delivered across sales materials, website copy, campaign assets, and other relevant channels.

* Create momentum and consistent market narrative with a defined external product messaging cadence. Create materials and narrative to enable sales and partners to communicate product and feature momentum and directions.

* Work with integrated marketing, brand, social, creative, content, and demand generation teams to develop content and assets to support campaigns aligned to key priorities and sales plays.

* Provide messaging and positioning and serve as product and business strategy and industry SME to support cross-functional content.

* Collaborate with the analyst relations team on key reports and develop meaningful relationships and communications with key industry analysts.

* Orchestrate the marketing mix and marketing programs to generate awareness, pipeline, opportunity, and loyalty.

* Report measurement of marketing campaign, program, project, asset efficiency and adoption, and required improvements.

Minimum Qualifications

* 7+ years of proven experience in tech product marketing

* Previous experience working with on premise migration efforts, cloud implementations, and AI within contact centers is ideal

* Bachelor’s degree in marketing, business, or relevant field

* B2B SaaS / software career experience and direct experience in customer experience / contact center software or a closely adjacent product is required for consideration.

* Highly creative and strong problem solver

* You want to bring top notch product marketing to B2B - from storytelling to the simplicity of messaging and design

* You have strong writing, graphic and analytics skills in order to develop product strategy, messaging, and positioning

* Be a self-starter, comfortable working in a fast paced environment, and with large cross-functional teams across Cisco

\#WeAreCisco

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.