Product Marketing Manager: TradFi - Stocks/Equities

Crypto.com; Los Angeles (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

A leading fintech company is seeking a Product Marketing Manager to spearhead the go-to-market strategy for their new stocks and equities trading platform. This role involves collaborating with cross-functional teams to drive user acquisition, optimize campaigns, and ensure impactful launches in a rapidly evolving market.

Qualifications

• Experience in growth marketing and user acquisition strategies.
• Strong analytical skills and proficiency in analytics tools.
• Proven ability to lead go-to-market strategies and campaigns.

Responsibilities

• Lead growth go-to-market strategies for new features.
• Design integrated campaigns across various channels.
• Define KPIs and analyze campaign performance.

Skills

Growth Marketing

User Acquisition

Campaign Management

Product Positioning

Data Analysis

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Tableau

Mixpanel

Job description

Product Marketing Manager: TradFi - Stocks/Equities

Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. We’re launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobile-first experience designed for global retail investors.

We’re looking for a Growth Marketing Hacker to lead the go-to-market strategy, lifecycle programs, and product positioning for this new vertical. You’ll work in close collaboration with product managers and growth teams to ensure every feature launch, campaign, and user experience aligns with user needs and business priorities. This is a rare opportunity to help define how the next generation engages with traditional markets.

Key Responsibilities

1. Strategy & Positioning

• Partner with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem.
• Craft messaging that differentiates our offering across accessibility, fees, user experience, and cross-asset trading. Own positioning and briefs.
• Define user personas (e.g., crypto-first investors, fintech users, traditional retail traders) and build tailored journeys to drive user acquisition at target CAC.
• Work closely with product managers and growth teams to align product direction with market insights and user behavior.

1. Launch Execution

• Lead growth go-to-market strategies for new features (e.g., fractional shares, commission-free trading, securities lending).
• Design integrated campaigns across email, in-app, paid media, content, and influencer channels to drive adoption, cross-selling, and engagement. Execution by UA teams.
• Collaborate with regional marketing, compliance, and communications teams for local relevance and impact.
• Create high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.
• Conduct user interviews, surveys, and behavioral analyses to inform positioning and product roadmap.
• Monitor competitors and emerging fintech trends to maintain competitiveness.
• Feed insights into product, growth, and creative strategies.

1. Growth & Retention

• Build lifecycle and retention campaigns to promote trading activity, repeat engagement, and product education.
• Coordinate with cross-functional teams to ensure impactful launches and ongoing adoption across ecosystems.
• Design and implement compliant reward systems and streaks tied to market events and trading behaviors.
• Continuously optimize onboarding, funding, and trade execution experiences.

1. Performance & Reporting

• Define KPIs with leadership for funnel metrics, retention, and campaign impact.
• Utilize analytics tools (GA4, Tableau, Mixpanel) to analyze campaign performance and iterate rapidly.
• Share insights regularly with product, data, and leadership teams to inform growth priorities.