Product Marketing Manager - Tech, Product Marketing, Agentic AI Developer Tools (AWS)

Amazon; San Francisco (CA); On-site; USD 118,600 - 176,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Parental leave

Job summary

Amazon seeks a Product Marketing Manager to translate cloud solutions into customer value, shaping AWS AI developer tools’ strategy through customer feedback and cross‑functional collaboration.

You will craft positioning, analyze market signals, and lead launches with naming, audience definition, and compelling marketing vehicles. Strong storytelling and data‑driven decisions are essential for success.

Qualifications

• Bachelor’s degree or equivalent in a technology field.
• Experience conveying complex technical concepts to both technical and business audiences.
• 3+ years of direct experience working with customers on cloud technology adoption.
• 3+ years of hands‑on experience with developer tools and messaging to developer audiences.

Responsibilities

• Partner with product management and GTM teams to develop portfolio‑level strategy documents and guide AWS service prioritization.
• Create and own positioning and messaging that clearly articulates value propositions to customers.
• Analyze and synthesize market data from multiple sources, including direct customer feedback, to identify product opportunities and shape portfolio strategy.
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
• Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings.
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; define best practice architecture and services for each use case.

Skills

Cloud technology

Developer tools

Customer storytelling

Market analysis

Cross-functional collaboration

Education

Bachelor’s degree in technology

Job description

Product Marketing Manager - Tech, Product Marketing, Agentic AI Developer Tools

We are looking for a tech‑savvy storyteller who can translate complex cloud solutions into compelling customer value. This role will shape the future of AWS’s AI developer tools by working backwards from customer needs and influencing product strategy across the portfolio.

Key Responsibilities

• Partner with product management and GTM teams to develop portfolio‑level strategy documents and guide AWS service prioritization.
• Create and own positioning and messaging that clearly articulates value propositions to customers.
• Analyze and synthesize market data from multiple sources, including direct customer feedback, to identify product opportunities and shape portfolio strategy.
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
• Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings.
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; define best practice architecture and services for each use case.

Basic Qualifications

• Bachelor’s degree or equivalent in a technology field.
• Experience conveying complex technical concepts to both technical and business audiences.
• 3+ years of direct experience working with customers on cloud technology adoption.
• 3+ years of hands‑on experience with developer tools and messaging to developer audiences.

Preferred Qualifications

• Experience bringing technology products to market in a fast‑paced environment.
• Experience demonstrating strong analytical abilities and confidence in the use of data.
• MBA, or Master’s degree in management, business administration, economics, engineering, or marketing.
• Track record of creating compelling technical demonstrations and reference architectures.

Compensation and Benefits

Base salary range: US$130,500 – US$176,000 annually in San Francisco or Santa Clara; US$118,600 – US$160,000 annually in Seattle.

Amazon also offers comprehensive benefits, including health insurance (medical, dental, vision, prescription, Basic Life & AD&D, supplemental life), EAP, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage, 401(k) matching, paid time off, and parental leave.

Equal Opportunity Statement

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.