Product Marketing Manager - Tech, Product Marketing, Agentic AI Developer Tools

Amazon; Santa Clara (CA); On-site; USD 131,000 - 176,000; Full time

Benefits offered by this job

Health insurance

RSU program

401(k) matching

Paid time off

Parental leave

Job summary

Amazon AWS seeks a Product Marketing Manager for the AI Developer Tools portfolio in Santa Clara. You will translate complex cloud tech into compelling customer value, shaping strategy and messaging for developer audiences.

You will partner with product and GTM teams to identify customer priorities, synthesize market intelligence, and develop messaging that drives adoption of AWS offerings. This role blends technology insight with business strategy.

Qualifications

• Bachelor's degree or equivalent in a technology field.
• Experience conveying complex technical concepts to both technical and business audiences.
• 3+ years of direct experience working with customers on cloud technology adoption.
• 3+ years of hands-on experience with developer tools and messaging to developer audiences.

Responsibilities

• Partner with product management and GTM teams to develop portfolio-level strategy documents and guide AWS service prioritization.
• Create and own positioning and messaging that clearly articulates value propositions to customers.
• Analyze and synthesize market data from multiple sources to identify product opportunities and shape portfolio strategy.
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
• Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings.
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Aligns with technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; defines best practice architecture and services for each use case.

Skills

Conveying complex concepts

Customer-facing cloud adoption

Developer tools messaging

Education

Bachelor's degree in technology

MBA or relevant master’s degree

Tools

Developer tools

Job description

Description

Are you a tech-savvy storyteller who can translate complex cloud solutions into compelling customer value? At AWS, we're seeking a Product Marketing Manager who can shape the future of developer.

As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you'll work backwards from customer needs to influence product strategy across the AI Developer Tools portfolio.

We're looking for a unique blend of technologist and business strategist - someone who can dive deep into technical data architecture while crafting portfolio-level value propositions that resonate with customers. You'll partner with product and GTM teams to identify our ideal customers, understand their priorities and use cases, shape our portfolio of offerings to address those use cases, synthesize market intelligence, and develop messaging that helps customers understand how AWS can transform their business.

If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world leverage cloud computing and AI, this role is for you.

Key job responsibilities

• Partner with product management and GTM teams to develop portfolio-level strategy documents and guide AWS service prioritization

• Create and own positioning and messaging that clearly articulates value propositions to customers

• Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy

• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles

• Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings

• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions

• Drive field enablement strategies to support product launches, campaigns, and customer success

• Aligns with technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; defines best practice architecture and services for each use case

About the team

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Basic Qualifications

• Bachelor's degree or equivalent in a technology field
• Experience conveying complex technical concepts to both technical and business audiences
• 3+ years of direct experience working with customers on cloud technology adoption
• 3+ years of hands‑on experience with developer tools and messaging to developer audiences

Preferred Qualifications

• Experience bringing technology products to market in a fast‑paced environment
• Experience demonstrating strong analytical abilities and confidence in the use of data
• MBA, or Master’s degree in management, business administration, economics, engineering, marketing
• Track record of creating compelling technical demonstrations and reference architectures

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, CA, SANTA CLARA - 130,500.00 - 176,000.00 USD annually

USA, CA, San Francisco - 130,500.00 - 176,000.00 USD annually

USA, WA, Seattle - 118,600.00 - 160,000.00 USD annually