Product Marketing Manager, Subscriptions

Stripe; United States; Remote; USD 130,000 - 185,000; Full time

Job summary

Stripe, Inc. is seeking a Product Marketing Manager to own end-to-end go-to-market strategy for Subscriptions, helping businesses build, launch, and scale recurring revenue models.

You will set GTM strategy, champion customer needs, shape messaging, lead launches, drive adoption, enable Sales and other teams, and measure impact across priority segments.

Qualifications

• 7+ years of product marketing or growth marketing at a technology company.
• Experience marketing complex B2B software, fintech, billing, payments, or related products.
• Demonstrated ability to develop positioning and messaging, lead launches, and drive adoption across segments.
• Strong customer orientation with research, market insight, and performance data.
• Excellent written and verbal communication for executive, technical, sales, and customer audiences.
• Proven cross-functional leadership across Product, Engineering, Sales, and Marketing.

Responsibilities

• Set go-to-market strategy for subscription management offerings and define audiences, use cases, routes to market, and success metrics.
• Champion customer needs through research and market analysis and translate insights into product recommendations.
• Shape positioning and messaging to explain billing and monetization to startups and enterprises.
• Lead product launches by partnering with Product, Engineering, Sales, Partnerships, and Demand Gen.
• Drive adoption and growth through programs that increase awareness, activation, and usage.
• Enable customer-facing teams with insights, content, and tools to communicate value.
• Measure impact and turn results into actionable recommendations for product and go-to-market teams.

Skills

Go-to-market strategy

Product marketing

Cross-functional leadership

Stakeholder management

Analytical judgment

B2B software marketing

Job description

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.

We are looking to hire a Product Marketing Manager to own end-to-end go-to-market strategy for Stripe Subscriptions to help businesses build, launch, and scale recurring revenue models.

What you’ll do

As a Product Marketing Manager for Subscriptions, you will set the go-to-market strategy for our subscription management offerings, translating customer needs and market dynamics into positioning, launches, and programs that drive adoption and growth.

• Set go-to-market strategy — Build and own the end-to-end go-to-market strategy for subscription management offerings, defining target audiences, priority use cases, routes to market, and measures of success.
• Champion the customer — Develop deep insight into the needs of businesses with recurring revenue models through customer research, market analysis, and close partnership with user-facing teams; translate those insights into product and commercial recommendations.
• Shape positioning and messaging — Create clear, differentiated narratives that make complex billing and monetization capabilities accessible and compelling to businesses ranging from startups to global enterprises.
• Lead product launches — Partner with Product, Engineering, Sales, Partnerships, and Demand Generation to bring new capabilities to market, coordinating launch plans and enabling teams to deliver a consistent customer experience.
• Drive adoption and growth — Design and execute programs that increase awareness, activation, and sustained usage across priority customer segments, using data and experimentation to improve performance.
• Enable customer-facing teams — Equip Sales and other user-facing teams with the insights, content, and tools they need to communicate value, navigate customer needs, and accelerate adoption.
• Measure and optimize impact — Define goals and success metrics, synthesize qualitative and quantitative signals, and turn results into actionable recommendations for product and go-to-market teams.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.

Minimum requirements

• 7+ years of product marketing or growth marketing experience at a technology company, with a track record of independently owning end-to-end go-to-market strategy and execution.
• Experience marketing complex B2B software, financial technology, billing, payments, or other products that require translating technical concepts into clear customer value.
• Demonstrated ability to develop positioning and messaging, lead product launches, and drive adoption across multiple customer segments.
• Strong customer orientation and analytical judgment, with experience combining research, market insight, and performance data to shape strategy and influence product decisions.
• Excellent written and verbal communication skills, with the ability to create compelling narratives for executive, technical, sales, and customer audiences.
• Proven cross-functional leadership and stakeholder management skills, including the ability to influence and deliver results across Product, Engineering, Sales, and Marketing teams.