Product Marketing Manager, Startup Segment

Stripe; Seattle (WA); Hybrid; USD 160,000 - 239,000; Full time

Benefits offered by this job

Equity

401(k)

Medical, dental, and vision

Wellness stipends

Job summary

Stripe is seeking a Startup Segment Product Marketing Manager to define the go-to-market strategy for our startup customers. You will translate customer insights into positioning, craft campaign content, and enable sales across Stripe's suite of products.

You will partner with Sales, Campaigns, Field Marketing, and Communications to drive awareness, demand, and revenue, while shaping messaging and helping startups grow with Stripe's products.

Qualifications

• 7+ years of marketing or product experience.
• Excellent verbal and written communication skills, including translating technical features into benefits for technical audiences.
• Experience using data and customer insights to identify opportunities and drive results.
• Experience managing complex, interdependent, cross-functional projects.
• Ability to learn technical concepts and explain them clearly to nontechnical audiences.

Responsibilities

• Develop messaging and positioning for Stripe's startup customer segment.
• Create campaign-level content, user stories, and sales enablement assets.
• Partner with Campaigns, Field Marketing, and Sales to develop the marketing strategy for startup customers.
• Drive awareness, demand, and product adoption among startup customers and prospects.
• Enable Sales teams to articulate the value of Stripe's products and competitive solutions.

Skills

Marketing experience

Cross-functional teamwork

Data-driven insights

Technical communication

Project management

Tools

CRM tools

Job description

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

Who we are

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About The Team

Our Product Marketing team's mission is to generate customer insights that inform Stripe's strategy and lead go-to-market efforts for our suite of products. Product Marketing is a highly cross-functional function at Stripe, partnering closely with Product, Sales, Demand Generation, Field Marketing, and Campaigns. Unlike many other product marketing teams, our team works across the entire product lifecycle, from helping shape products to driving launches and commercialization to growing product adoption after launch.

The Segment and Industry Product Marketing team drives growth across our priority customer segments and top industries. In this role, you will develop Stripe's go-to-market strategy for the startup customer segment. You will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across Sales, Demand Generation, Field Marketing, and Communications to drive awareness, pipeline, and revenue across Stripe's existing customer base and prospects.

What you’ll do

As Startup Segment Product Marketing Manager, you will define the go-to-market strategy for Stripe's startup customers. You will use customer insights and data to develop positioning, create campaign content and sales enablement assets, and partner with cross-functional teams to drive awareness, demand, and product adoption.

Responsibilities

• Develop messaging and positioning for Stripe's startup customer segment
• Create campaign-level content, user stories, and sales enablement assets
• Partner with Campaigns, Field Marketing, and Sales to develop the marketing strategy for startup customers
• Drive awareness, demand, and product adoption among startup customers and prospects
• Enable Sales teams to articulate the value of Stripe's products and competitive solutions

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum Requirements

• 7+ years of marketing or product experience
• Excellent verbal and written communication skills, including experience translating technical features into benefits for technical audiences
• Experience using data and customer insights to identify opportunities and drive results
• Experience managing complex, interdependent, cross-functional projects
• Ability to learn technical concepts and explain them clearly to nontechnical audiences

Preferred Qualifications

• Experience working with or marketing to startup or venture communities

Hybrid work at Stripe

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

In-office expectations

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

Working remotely at Stripe

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.

Pay and benefits

The annual US base salary range for this role is $159,500 - $239,300. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

We look forward to hearing from you.

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.