Product Marketing Manager, Student Audience

SoFi; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading financial services company seeks a Product Marketing Manager for the Student Audience. This role involves developing marketing strategies, managing campaigns, and leveraging data insights to enhance product offerings. The ideal candidate is a data-driven marketer with teamwork and leadership skills, aiming to make a significant impact on students' financial futures.

Qualifications

• 5+ years experience in marketing roles
• Proven experience launching successful marketing campaigns
• Experience in digital, social and influencer strategy is a plus

Responsibilities

• Develop and execute comprehensive Go-to-market Strategy for student market
• Collaborate with other PMMs and channel managers for budget and KPIs
• Drive audience segment related research and insight analysis

Skills

Data driven marketer

Influential Leader

Collaborative Team Player

Proactive Problem Solver

Education

Bachelor's degree

Job description

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

The Product Marketing Manager for the Student Audience is a unique role that will work across all SoFi businesses to help us build a robust marketing program to bring students into the SoFi ecosystem, inform product innovation to better serve this audience and drive educational efforts to help students (and their parents) get their money right from the start.

What you’ll do

• Develop and execute comprehensive Go-to-market Strategy for student and parent audience
• Create audience specific value propositions and marketing messaging
• Collaborate with other PMMs and channel managers to build a budget and KPIs for student related initiatives
• Work with data science to develop reporting tools to measure effectiveness of member acquisition, engagement and product adoption
• Report regularly on performance metrics to both marketing and BU leadership
• Drive continuous test and learn strategies to refine performance and inform product insights to better serve this audience
• Drive audience segment related research and insight analysis
• Own the education strategy including but not limited to both the development of tools and materials with the support of our content and creative teams and the distribution of those materials
• Work with the In School Sales Team to support conference marketing and Student Facing Collateral
• Lead our Scholarship and Partnership strategies

What you’ll need

Characteristics:

• Passionate Advocate for the consumer: A naturally curious individual who will dig deep into insights and experiences to understand the consumer and their circumstances and the ability to turn that into strong marketing and consumer focused problem solving.
• Data driven marketer: Comfortability in extracting insights from data to help understand the consumer, their behavior and the connectivity to business results to drive for continually improved performance.
• Proven experience launching successful marketing campaigns.
• Experience in product performance management.
• Proactive Problem Solver: Thrives in fast-paced environments, with a proven ability to manage multiple priorities.
• Influential Leader: A strong communicator who can lead through influence, working across teams to deliver performance.
• Strong project management skills with experience working in matrixed organizations.
• Collaborative Team Player: Enjoys working on cross-functional teams with multiple stakeholders.

Qualifications / Skills:

• Bachelor’s degree.
• 5+ years experience in marketing roles,
• Ability to use data in the measurement and reporting of campaign effectiveness.
• Experience writing creative briefs,
• Excellent oral and written communication skills and an ability to influence others.
• Experience in digital, social and influencer strategy is a plus.

Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensiveand competitivebenefits, visit ourBenefits at SoFipage! SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [e-mail]. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.