Product Marketing Manager, Software

saronic.com; Austin (TX); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical Insurance

401(k) Plan

Stock Options

Dental & Vision

Paid Time Off

Parental Leave

Free lunch

Job summary

Saronic Technologies is seeking a Product Marketing Manager to own the go-to-market strategy for Echelon and the broader autonomy and fleet software suite. You will lead positioning, messaging, and GTM for each release, translating partner talking points into clear market messages.

In this hands-on role, you’ll partner with Product, Growth, Communications, Engineering, and Design to ensure consistent messaging across channels and a rhythm that matches continual software updates.

Qualifications

• 5+ years in product marketing or go-to-market for technical software.
• Experience defining positioning and GTM across the full lifecycle: launch through scaled adoption.
• Able to get to the real substance of a technical product and explain it plainly, without abstraction.
• Experience working directly with senior execs, product leaders, and technical teams.
• SAAS, autonomy, simulation, or defense software background is a plus, not a requirement.

Responsibilities

• The go-to-market plan for every software product and release: audience, competitive positioning, proof points, and how and when we launch.
• Positioning, messaging, and win themes, set alongside Product, Comms and Growth - held consistent across every channel.
• A marketing cadence that matches how software ships. Software doesn't launch once - build the rhythm for marketing a product that changes every release.
• Supporting creative teams in the execution of go-to-market work (launch videos, product demos, etc.).
• The positioning system itself - a messaging architecture and a launch playbook that other teams can run with.
• Product fluency. Know the software cold, and partner directly with Product and Engineering on capability, roadmap, and what sets Saronic apart from its competitors.
• A seat with the technical teams. Stay current on release milestones, testing, and what's shipping next for the products you own, and arm the broader marketing and comms team with the information they need to do their jobs.

Skills

5+ years in product marketing

GTM strategy

Technical fluency

Cross-functional collaboration

Executive stakeholder management

Job description

Saronic Technologies is a leader in revolutionizing autonomy at sea, dedicated to developing state-of-the-art solutions that enhance maritime operations through autonomous and intelligent platforms.

JOB OVERVIEW

We are seeking a Product Marketing Manager to own product marketing for our software: Echelon and the broader autonomy and fleet software suite. Alongside our Product team, this person will own the go-to-market plan for each product and release, as well as the positioning / messaging of the individual products. They will build the frameworks behind how we position our software, convert talking points from our partners into clear messaging, and successfully bring these products to market.

This will be a highly cross-functional role, partnering with our Product, Growth, Communications, Engineering, and Design teams. This is a hands‑on role - you'll personally own positioning and GTM for the software line from day one.

RESPONSIBILITIES

• The go-to-market plan for every software product and release: audience, competitive positioning, proof points, and how and when we launch.
• Positioning, messaging, and win themes, set alongside Product, Comms and Growth - held consistent across every channel.
• A marketing cadence that matches how software ships. Software doesn't launch once - build the rhythm for marketing a product that changes every release.
• Supporting creative teams in the execution of go-to-market work (launch videos, product demos, etc.).
• The positioning system itself - a messaging architecture and a launch playbook that other teams can run with.
• Product fluency. Know the software cold, and partner directly with Product and Engineering on capability, roadmap, and what sets Saronic apart from its competitors.
• A seat with the technical teams. Stay current on release milestones, testing, and what's shipping next for the products you own, and arm the broader marketing and comms team with the information they need to do their jobs.

QUALIFICATIONS

• 5+ years in product marketing or go-to‑market for technical software.
• Track record defining positioning and GTM across the full lifecycle: launch through scaled adoption.
• Able to get to the real substance of a technical product and explain it plainly, without reaching for abstraction.
• Experience working directly with senior execs, product leaders, and technical teams, with the judgment and influence to drive decisions across those groups.
• SAAS, autonomy, simulation, or defense software background is a plus, not a requirement.

PHYSICAL DEMANDS

• Prolonged periods of sitting at a desk and working on a computer
• Occasional standing and walking within the office
• Manual dexterity to operate a computer keyboard, mouse, and other office equipment
• Visual acuity to read screens, documents, and reports
• Occasional reaching, bending, or stooping to access file drawers, cabinets, or office supplies
• Lifting and carrying items up to 20 pounds occasionally (e.g., office supplies, packages)

BENEFITS

• Medical Insurance: Comprehensive health insurance plans covering a range of services
• Saronic pays 100% of the premium for employees and 80% for dependents
• Dental and Vision Insurance: Coverage for routine dental check‑ups, orthodontics, and vision care
• Saronic pays 100% of the premium under the basic plan for employees and 80% for dependents
• Time Off: Generous PTO and Holidays
• Parental Leave: Paid maternity and paternity leave to support new parents
• Competitive Salary: Industry-standard salaries with opportunities for performance‑based bonuses
• Retirement Plan: 401(k) plan with company match
• Stock Options: Equity options to give employees a stake in the company’s success
• Life and Disability Insurance: Basic life insurance and short- and long-term disability coverage
• Pet Insurance: Discounted pet insurance options including 24/7 Telehealth helpline
• Additional Perks: Free lunch benefit and unlimited free drinks and snacks in the office

Saronic CCPA Notice for Candidates and California Employees https://saronic-assets-public.s3.us-east-2.amazonaws.com/Saronic%20CCPA%20Notice%20for%20Candidates%20and%20California%20Employees.pdf

If this role is based in the United States, it requires access to export-controlled information or items that require “U.S. Person” status. As defined by U.S. law, individuals who are any one of the following are considered to be a “U.S. Person”: (1) U.S. citizens, (2) legal permanent residents (a.k.a. green card holders), and (3) certain protected classes of asylees and refugees, as defined in 8 U.S.C. 1324b(a)(3) https://www.govinfo.gov/link/uscode/8/1324b.

Saronic does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. We are also committed to providing reasonable accommodations for qualified individuals with disabilities.