Product Marketing Manager, Service and HSI (Hardware Software and Intelligence)

United Imaging; Houston (TX); À distance; USD 110 000 - 160 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Company paid life insurance

401(k) with employer match

Paid time off

12 paid holidays

Résumé du poste

United Imaging, a leading global medical device company, is seeking a Product Marketing Manager for Service and HSI (Hardware, Software and Intelligence). Fully remote role with headquarters in Houston, TX.

You will lead cross-modality service product marketing, develop data-driven strategies, and shape portfolio pricing and positioning. You will gather market insights, define customer requirements, partner with cross-functional teams, and champion requirements through development.

Qualifications

• Bachelor's degree or higher in a relevant field.
• 5+ years in Product Management/Marketing or related field.
• Experience leading cross-functional teams in medical devices or healthcare tech.
• Experience with NPI/NFI and go-to-market planning.

Responsabilités

• Develop and execute data-driven marketing strategies for Service and HSI portfolios.
• Lead New Product Introduction and New Feature Introduction plans.
• Identify target markets, set pricing/positioning, and craft GTM plans.
• Collaborate with marketing to support tradeshows and content creation.
• Coordinate with regulatory and legal to ensure compliant messaging.
• Lead KOL management within cross-functional teams.

Connaissances

Cross-functional leadership

Data-driven marketing

Product portfolio management

Go-to-market strategy

Market research

KOL management

Content creation

Strong communication

Formation

Bachelor's degree or above

Description du poste

All Jobs > Product Marketing Manager, Service and HSI (Hardware Software and Intelligence)

Product Marketing Manager, Service and HSI (Hardware Software and Intelligence)
Fully Remote

Description

Who we are?

United Imaging is a leading global medical device developer and supplier with a diversified portfolio of advanced medical products, digital healthcare solutions, and intelligent solutions that cover the entire process of imaging diagnosis and treatment. From our North American HQ in Houston, we are passionate about expanding our customer sales and support structure, embracing the highest quality and craftsmanship in each of our medical imaging products, and dedicated to building an outstanding organization.

Join our innovative team with the mission of developing and supplying advanced technologies and improving patient care worldwide. As part of our global team, you will have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.

Company Page:

http://www.united-imaging.com/en/home/

When joining our team, we offer the following benefits: medical, dental, vision, short- & long-term disability insurance, employee assistance program, company paid basic life insurance, 401(k) with employer match, paid time off, sick leave, and (12) paid holidays.

Job Summary

The Product Marketing Manager (PMK) will be responsible for leading and managing the cross-modality Service portfolio as well as HSI (Hardware, Software and Intelligence) product portfolio. The PMK’s role will include but not be limited to developing and executing a comprehensive (data-driven) marketing strategy for the associated products, which would include product portfolio planning, go to market (GTM) marketing strategies, price and positioning strategies. They will help develop business plans for assigned products, including gathering market research, competitive intelligence, and market requirements. In addition, the PMK will create customer requirements for new products based on customer research, market analysis, and clinical drivers, and ultimately represent these customers and champion the requirements through the product development process. The PMK will also work/lead within cross-functional teams to ensure timely definition, development and release of products. They will also be part of the core-team that oversees Key-opinion-leader (KOL) management.

Duties & Responsibilities

• Align customer, business, and market insights/trends to develop high impact new product introduction plans, optimizing commercialization and driving adoption of United Imaging Service and HSI (Hardware software and intelligence) products and services to enable attainment of financial and business trends.
• Responsible for modality New Product Introduction (NPI) and New Feature Introduction (NFI) plans and execution to ensure alignment and best practices for market introduction planning and execution to achieve financial and business targets.
• Provide input on the selection and management of National Show Sites and support visits and demonstrations as needed.
• Develop, maintain, and clearly communicate in-depth understanding of competitive strengths, weaknesses, and strategic directions to address the customer and market needs.
• Collaborate with Marketing Communications to provide strategic direction and content input for Tradeshows may attend to support.
• Subject matter expert with deep domain experience with the ability to articulate and write compelling content to be used for creation of product differentiation, marketing and sales support materials, and training.
• Align product content, strategy and brand positioning with regulatory and legal partners delivering compliant, product content to Marketing Communications team.

Note: Other duties as assigned.

Requirements

Education

• Bachelor's degree or above

Experience

• 5+ years of experience in Product Management/Marketing or related field
• Proven ownership and collaboration skills in a cross-functional commercial product management team

Required Skills or/ Attributes

• Demonstrated ability to meet and exceed short- and long-term deadlines and be flexible
• Team oriented able to motivate and work well with cross-functional teams
• Strong strategic thinker with demonstrated business acumen
• Strong written, verbal and presentation skills
• Strong execution and project management skills
• Strong technical skills and experience
• Strong relationship-building skills, with experience marshaling resources across an organization and across multiple offices

Diversity, Equity, and Inclusion

United Imaging is an Equal Opportunity Employer. Diversity, equity, and inclusion matter. United Imaging provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Magnetic Environment Exposure:

This position requires working in an environment where strong magnetic fields may be present. Employees may be exposed to powerful magnets, electromagnetic equipment, or other devices that generate magnetic fields.

Due to the nature of the magnetic environment, employees must not wear or carry ferrous metals on their person while in the designated work area. This includes, but is not limited to, metal objects such as steel, iron, and other ferrous materials. Additionally, employees with implants, medical devices, or foreign objects containing ferrous metals within their body (e.g., certain surgical implants, pacemakers, or metal pins) may be at risk and must disclose any such conditions to their supervisor prior to starting work.