Product Marketing Manager, Computed Tomography (CT)

United Imaging Healthcare North America, Inc.; Houston (TX); Remote; USD 110,000 - 160,000; Full time

Job summary

United Imaging is seeking a Product Marketing Manager (CT) to lead the cross-modality Ultrasound portfolio, develop data-driven marketing strategies, and drive portfolio planning, GTM, pricing, and positioning. You will gather market research, competitive intelligence and customer requirements to shape product development and collaborate across teams to ensure timely delivery and KOL management.

The role emphasizes cross-functional leadership, strategic content creation, and alignment with

Qualifications

• 5+ years of experience in Product Management/Marketing or related field.
• Proven ownership and collaboration skills in a cross-functional commercial product management team.
• Strong written, verbal and presentation skills.

Responsibilities

• Align customer, business, and market insights to develop high impact product introduction plans.
• Lead New Product Introduction (NPI) and New Feature Introduction (NFI) plans and execution.
• Provide input on national show sites and support visits as needed.
• Develop understanding of competitive strengths and strategic directions.
• Collaborate with Marketing Communications for strategic direction and content input for tradeshows.
• Create compelling product differentiation and sales support materials.
• Ensure content aligns with regulatory and legal partners and marketing communications.

Skills

Product management

Marketing

Cross-functional collaboration

Strategic thinking

Communication skills

Project management

Technical proficiency

Education

Bachelor's degree or above

Job description

All Jobs > Product Marketing Manager, Computed Tomography (CT)

Product Marketing Manager, Computed Tomography (CT)

Fully Remote

Description

Who we are?

United Imaging is a leading global medical device developer and supplier with a diversified portfolio of advanced medical products, digital healthcare solutions, and intelligent solutions that cover the entire process of imaging diagnosis and treatment. From our North American HQ in Houston, we are passionate about expanding our customer sales and support structure, embracing the highest quality and craftsmanship in each of our medical imaging products, and dedicated to building an outstanding organization.

Join our innovative team with the mission of developing and supplying advanced technologies and improving patient care worldwide. As part of our global team, you will have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.

Company Page: http://www.united-imaging.com/en/home/

When joining our team, we offer the following benefits: medical, dental, vision, short- & long-term disability insurance, employee assistance program, company paid basic life insurance, 401(k) with employer match, paid time off, sick leave, and (12) paid holidays.

Job Summary

The Product Marketing Manager (PMK) will be responsible for leading and managing the cross-modality Ultrasound product portfolio. The PMK’s role will include but not be limited to developing and executing a comprehensive (data-driven) marketing strategy for the associated products, which would include product portfolio planning, go to market (GTM) marketing strategies, price and positioning strategies. They will help develop business plans for assigned products, including gathering market research, competitive intelligence, and market requirements. In addition, the PMK will create customer requirements for new products based on customer research, market analysis, and clinical drivers, and ultimately represent these customers and champion the requirements through the product development process. The PMK will also work/lead within cross-functional teams to ensure timely definition, development and release of products. They will also be part of the core-team that oversees Key-opinion-leader (KOL) management.

Duties & Responsibilities

• Align customer, business, and market insights/trends to develop high impact new product introduction plans, optimizing commercialization and driving adoption of United Imaging Computed Tomography products and services to enable attainment of financial and business trends.
• Responsible for modality New Product Introduction (NPI) and New Feature Introduction (NFI) plans and execution to ensure alignment and best practices for market introduction planning and execution to achieve financial and business targets.
• Provide input on the selection and management of National Show Sites and support visits and demonstrations as needed.
• Develop, maintain, and clearly communicate in-depth understanding of competitive strengths, weakness, and strategic directions to address the customer and market needs.
• Collaborate with Marketing Communications to provide strategic direction and content input for Tradeshows may attend to support.
• Subject matter expert with deep domain experience with the ability to articulate and write compelling content to be used for creation of product differentiation, marketing and sales support materials, and training.
• Align product content, strategy and brand positioning with regulatory and legal partners delivering compliant, product content to Marketing Communications team.

Note: Other duties as assigned.

Requirements

Education

• Bachelor's degree or above

Experience

• 5+ years of experience in Product Management/Marketing or related field
• Proven ownership and collaboration skills in a cross-functional commercial product managementteam

Required Skills or/ Attributes

• Demonstrated ability to meet and exceed short- and long-term deadlines and be flexible
• Team oriented able to motivate and work well with cross-functional teams
• Strong strategic thinker with demonstrated business acumen
• Strong written, verbal and presentation skills
• Strong execution and project management skills
• Strong technical skills and experience
• Strong relationship-building skills, with experience marshaling resources across an organization and across multiple offices

Diversity, Equity, and Inclusion

United Imaging is an Equal Opportunity Employer. Diversity, equity, and inclusion matter. United Imaging provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Magnetic Environment Exposure:

Risk to Ferrous Metals in the Body:

This position requires working in an environment where strong magnetic fields may be present. Employees may be exposed to powerful magnets, electromagnetic equipment, or other devices that generate magnetic fields.

Due to the nature of the magnetic environment, employees must not wear or carry ferrous metals on their person while in the designated work area. This includes, but is not limited to, metal objects such as steel, iron, and other ferrous materials. Additionally, employees with implants, medical devices, or foreign objects containing ferrous metals within their body (e.g., certain surgical implants, pacemakers, or metal pins) may be at risk and must disclose any such conditions to their supervisor prior to starting work.