Product Marketing Manager - Security SaaS (Stock Options)

Formal; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Stock options

Medical, dental & vision insurance

Flexible PTO

Job summary

Formal is a data security platform designed to help teams understand and control their data on autopilot. As our Product Marketing Manager, you will shape Formal's value proposition and work with product, sales, and leadership to drive growth and establish Formal as a leader in data security.

You will build campaigns, create compelling messaging, develop collateral, and support launches, collaborating across marketing, product, and sales to maximize impact and ROI.

Qualifications

• 5+ years of product marketing experience in B2B SaaS or cybersecurity contexts.
• Proven track record launching and marketing complex technical products.
• Strong understanding of data security, compliance frameworks, and cloud technologies.

Responsibilities

• Develop and execute marketing strategies aligned with company objectives.
• Build campaigns (in-person, digital, social/PR, customer marketing) to drive pipeline and new customers.
• Create and maintain product positioning and messaging.
• Produce marketing collateral: whitepapers, case studies, blogs, sales enablement materials.
• Collaborate with sales to refine pitch decks and demo scripts.
• Plan and execute product launches with cross-team alignment.
• Analyze marketing metrics and optimize ROI, strategies, and tactics.

Skills

Product marketing

Go-to-market

Cross-functional teamwork

Data-driven

Verbal communication

Sales enablement

Job description

Formal is a data security platform designed to help teams understand and control their data on autopilot. As our Product Marketing Manager, you will shape Formal's value proposition and work with product, sales, and leadership to drive growth and establish Formal as a leader in data security.

You will build campaigns, create compelling messaging, develop collateral, and support launches, collaborating across marketing, product, and sales to maximize impact and ROI.