Product Marketing Manager

Formal; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Stock options

Medical, dental & vision insurance

Flexible PTO

Job summary

Formal is a data security platform designed to help teams understand and control their data on autopilot. As our Product Marketing Manager, you will shape Formal's value proposition and work with product, sales, and leadership to drive growth and establish Formal as a leader in data security.

You will build campaigns, create compelling messaging, develop collateral, and support launches, collaborating across marketing, product, and sales to maximize impact and ROI.

Qualifications

• 5+ years of product marketing experience in B2B SaaS or cybersecurity contexts.
• Proven track record launching and marketing complex technical products.
• Strong understanding of data security, compliance frameworks, and cloud technologies.

Responsibilities

• Develop and execute marketing strategies aligned with company objectives.
• Build campaigns (in-person, digital, social/PR, customer marketing) to drive pipeline and new customers.
• Create and maintain product positioning and messaging.
• Produce marketing collateral: whitepapers, case studies, blogs, sales enablement materials.
• Collaborate with sales to refine pitch decks and demo scripts.
• Plan and execute product launches with cross-team alignment.
• Analyze marketing metrics and optimize ROI, strategies, and tactics.

Skills

Product marketing

Go-to-market

Cross-functional teamwork

Data-driven

Verbal communication

Sales enablement

Job description

About Formal

Formal is data security platform designed to help teams understand and control their data on autopilot.

We're building a modern protocol-aware reverse-proxy for datastores and APIs that helps organizations understand their data in real-time. This allows teams to see how sensitive data is stored, consumed, and used in order to enforce least privilege through masking, filtering, or anonymization policies.

We are trusted by leading companies such as Ramp, Gusto, Notion to solve problems across data security and compliance, data quality management, and infrastructure access.

Formal is backed by top-tiers VCs including Thrive Capital and Y Combinator with angel investors that include executives and founders from Datadog, Clickhouse, Plaid, and Vanta.

About the Role

As our Product Marketing Manager, you will play a crucial role in shaping and communicating Formal's value proposition to our target market. You'll work closely with our product, sales, and leadership teams to develop and execute marketing strategies that drive growth and establish Formal as a leader in the data security space.

What you'll do

• Develop and execute marketing strategies that align with Formal's business objectives and target audiences

• Build marketing campaigns (including in-person events, digital events, social/PR, customer marketing) to drive sales pipeline and acquire new customers

• Create and maintain product positioning and messaging that differentiates Formal in the market

• Produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and sales enablement materials

• Work closely with the sales team to develop and refine pitch decks, demo scripts, and other sales tools

• Plan and execute product launches, ensuring all teams are aligned and prepared

• Analyze marketing performance metrics and provide insights on how to optimize ROI, strategies, and tactics.

What You Need

• 5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity industries

• Proven track record of successfully launching and marketing complex technical products

• Strong understanding of data security, compliance frameworks (e.g., GDPR, CCPA, HIPAA), and cloud technologies

• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages for various audiences

• Experience working with sales teams to develop effective go-to-market strategies and sales enablement materials

• Analytical mindset with the ability to use data to inform decision-making and measure marketing impact

• Collaborative spirit with the ability to work effectively across different teams and stakeholders

Nice-to-Haves

• Experience working in or with early-stage startups in the security or data management space

• Strong project management skills with the ability to manage multiple initiatives simultaneously

• Creativity and innovation in developing marketing strategies and content

• Passion for technology and staying current with industry trends

Compensation

• This role offers cash compensation and a stock options grant.

• The positioning of offers within a certain range depends on various factors, including: candidate experience, qualifications, skills, business requirements and geographical location.

Benefits (for U.S.-based full-time employees)

• 100% medical, dental & vision insurance coverage for you

  • Partially covered for your dependents

• Flexible PTO