Product Marketing Manager - Sales Enablement, APAC

Figment; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

At Figment, a remote-first leader in blockchain infrastructure, we are seeking a Product Marketing Manager focused on Sales Enablement for APAC. This role emphasizes developing compelling messaging tailored to APAC audiences, collaborating cross-functionally, and enabling our sales teams to drive growth. If you have 4+ years of product marketing experience, especially in the crypto or fintech space, and a deep understanding of APAC markets, we would love to have you as part of our innovative team dedicated to shaping the future of Web3.

Benefits

Competitive benefits

Personal career development focus

Qualifications

• 4+ years of product marketing experience, ideally in crypto, fintech, or B2B SaaS.
• Deep understanding of APAC markets, particularly Singapore, Japan, Hong Kong.
• Experience enabling sales teams with assets that close deals.

Responsibilities

• Develop tailored product messaging and positioning for APAC audiences.
• Partner closely with APAC Sales team to create sales decks and localized collateral.
• Support GTM initiatives for new product features and regional campaigns.

Skills

Storytelling

Cross-functional collaboration

Market analysis

Product marketing

Education

Bachelor's degree in Marketing or related field

Job description

Remote

You could work anywhere. Why Figment?

Figment powers the future of Web3 through industry-leading blockchain infrastructure. As the leading provider of staking solutions, we help 500+ institutional clients optimize their crypto rewards, including top exchanges, asset managers, wallets, foundations, custodians, and major token holders. Our clients trust Figment for a comprehensive suite of services, including reward optimization, cutting-edge API development, detailed rewards reporting, seamless partner integrations, governance support, and slashing protection.

Backed by a team of passionate and intelligent Figmates, with a 100% remote-first global presence across 12 countries, our company is on a mission to accelerate the adoption, growth, and long-term success of the Web3 ecosystem. We’re building the infrastructure that will power the decentralized future.

As a fast-growing tech company, we’re looking for builders and innovators — people who thrive in the face of uncertainty and are motivated to make an impact. We are also looking for true teammates - people who are genuine, humble, and driven to level up together. If you're excited to shape the future, contribute to an energetic company culture, and work at the cutting edge of blockchain technology, we want you to join our team and help us lead the charge!

About the opportunity

We’re looking for a strategic and execution-driven Product Marketing Manager - Sales Enablement (APAC) to join our growing global marketing team. In this role, you will shape and communicate Figment’s differentiated positioning across key APAC markets, with a focus on exchanges and institutional partners . You’ll work cross-functionally with Sales, Product, and Partnerships to create clear, compelling messaging and enable our go-to-market teams in the region.

How you will make an impact

Develop tailored product messaging and positioning for APAC audiences that clearly communicates Figment’s value beyond fees and SRR, taking into account local market dynamics, regulatory landscapes, and competitive differentiation.

Partner closely with our APAC Sales team to create sales decks, one-pagers, customer narratives, and localized collateral that resonate with exchanges and institutional clients.

Go-To-Market Execution

Support GTM initiatives for new product features, network launches, and regional campaigns. Collaborate with Product Marketing leads globally to localize strategy and assets.

Partner Marketing

Work closely with key partners in the region (e.g., exchanges, custodians, institutional players) to create joint marketing materials, case studies, and co-branded campaigns, while collaborating with our central Partner Marketing team.

Track regional market trends, competitive intelligence, and regulatory shifts to inform messaging and GTM plans. Feed local insights back to global product and marketing teams.

Cross-Functional Collaboration

Collaborate with the APAC team, Marketing Coordinator in EMEA and Marketing team in North America

What you bring to the team

• 4+ years of product marketing experience, ideally in crypto, fintech, or B2B SaaS
• Deep understanding of APAC markets, particularly Singapore, Japan, Hong Kong, and other key institutional hubs
• Exceptional storytelling and writing skills — you know how to distill complex concepts into clear, compelling narratives
• Sensitivity and brand stewardship working in a highly regulated category for our compliant brand
• Experience enabling sales teams with assets that close deals
• Ability to work cross-functionally in a global team with stakeholders across time zones
• Comfortable working in a fast-moving, ambiguous environment
• Crypto native or strong interest in blockchain technology and staking

Technologies we use

Teams you’ll collaborate with most often

In addition to collaborating with other Marketing team members, this role will collaborate most often with our Sales, Partnership & Business Development, Product, Protocol, and Sales Engineering teams.

Why you might be excited about us

• At Figment, we offer an exciting range of competitive benefits designed to support and empower every member of our team. These will be discussed with you during the interview process.
• We are a team of under 200 members, which allows for an impactful contribution from day one.
• We place a strong focus on personal career development to shape a role that fits your goals and interests. Your satisfaction and well-being matter to us, and we’re here to support your ongoing growth.
• Our culture is one of honesty, professionalism and risk taking in a high-growth environment.
• Our team members themselves recommend working at Figment - with an eNPS score of 54 (which is ranked as ‘great’!).

One of Figment’s core principles is “Making the Invisible Visible” - ensuring transparency and information sharing in all communication. Figment is committed to transparency regarding pay, benefits, and other compensation types for all internal roles as well as all roles being hired for. Compensation for this role will be disclosed during the interview process.

At Figment, we try to go above and beyond in making sure that you have the best possible experience interviewing with us. We strive for a smooth, organized, and informative process.

• During your first Recruiter Call, you will be provided with more information about Figment, the position and what to expect for the rest of the interview process. Please be prepared to discuss why you are interested in joining Figment and what excites you about the position and company.
• As we go through the process, we work to make sure that you hear back from us in a timely fashion. If we decide at any point that we’re unfortunately not moving forward, we will give you feedback on why it was not a fit.
• We aim for the entire process to take around 2-4 weeks from initial screen to offer. There can be exceptions on either side of the bell curve here, but as a rule, that’s the time-frame you can expect.
• We have a thorough hiring process to verify the identity of all job candidates. This includes checking documents, conducting in-person interviews, biometric authentication and completing background checks. Candidates must pass all these steps to be considered for a job with Figment. Anyone who provides false information or tries to skip these steps will be disqualified from the hiring process immediately.

At Figment, we have a thorough hiring process to verify the identity of all job candidates. This includes checking documents, conducting in-person interviews, biometric authentication and completing background checks. Candidates must pass all these steps to be considered for a job with Figment. Anyone who provides false information or tries to skip these steps will be disqualified from the hiring process immediately.

To learn more about Figment, our team, and the amazing work we are doing, visit our website . Are you ready to join us?

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